Nike France

Marketing Strategy Breakdown

Logo of
Nike France

Nike inspire les athlètes du monde entier avec des produits, des expériences et des services innovants. Livraison et retours gratuits.

An overview of
Nike France
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Nike France

- Ecommerce marketing strategy

Interested to gather some elements regarding Nike France ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Nike France could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 14.29% of their emails - the main ones they use are 👋 👀 🤰 💪 ✨ 👇.

We display here a overview of Nike France email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Faites-la briller' and 'Prenez le soleil'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 90 on https://www.nike.com/fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Nike France

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Nike France

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2621.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-9.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nike France

 gets a score of

-9.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

jeu - commence - avec - vous - La - points

Emoji use in subject lines

14.29
% of subject lines have emojis

Most popular emojis

👋 - 👀 - 🤰 - 💪 - ✨ - 👇

👋 - 👀 - 🤰 - 💪 - ✨ - 👇

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Nike France

Featured Email Marketing Assets from

Nike France

Faites-la briller

Faites-la briller

Email from

Nike France

Prenez le soleil

Prenez le soleil

Email from

Nike France

Dernières nouveautés: collection Be True 2022

Dernières nouveautés: collection Be True 2022

Email from

Nike France

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Nike France

Featured Ads and Paid Media Assets from

Nike France

Nike France
Nike France

나이키 멤버만을 위한 특별한 1주일 (8/1 ~ 8/7)나이키 멤버가 되어, 매일 업데이트 되는 특별한 제품을 할인 혜택과 함께 가장 먼저 만나보세요.#나이키멤버데이즈 #나이키 #멤버데이즈 #NikeMemberDays #MemberDays

나이키 멤버데이즈

나이키 멤버데이즈

Feed Ad from

Nike France

Nike France
Nike France

나이키 멤버만을 위한 특별한 1주일 (8/1 ~ 8/7)나이키 멤버가 되어, 매일 업데이트 되는 특별한 제품을 할인 혜택과 함께 가장 먼저 만나보세요.#나이키멤버데이즈 #나이키 #멤버데이즈 #NikeMemberDays #MemberDays

나이키 멤버데이즈

나이키 멤버데이즈

Feed Ad from

Nike France

Nike France
Nike France

나이키 멤버만을 위한 특별한 1주일 (8/1 ~ 8/7)나이키 멤버가 되어, 매일 업데이트 되는 특별한 제품을 할인 혜택과 함께 가장 먼저 만나보세요.#나이키멤버데이즈 #나이키 #멤버데이즈 #NikeMemberDays #MemberDays

나이키 멤버데이즈

나이키 멤버데이즈

Feed Ad from

Nike France

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nike.com/fr/

Domain Rating

90
This is the overall metric that matters most, as it sets
Nike France
domain SEO authority.

It shows the power of
Nike France
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nike.com/fr/
, as their domain authority is
90
, their score can be considered under average.

Here, for
https://www.nike.com/fr/
, as their domain authority is
90
, their score can be considered average.

Here, for
https://www.nike.com/fr/
, as their domain authority is
90
, their score can be considered pretty good! 🙌

Here, for
https://www.nike.com/fr/
, as their domain authority is
90
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6260282
One of the most important metrics for
Nike France
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
214106
) and their Domain Rating.

Total Keywords

214106
Why does this matter for
Nike France
SEO strategy? 

This is the total number of keywords where 
Nike France
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

64766
The total number of domain who have a link to  
Nike France
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9716574
What's a backlink? A link from another domain that redirect to  
Nike France
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9715656

Backlinks NoFollow

3436686

Backlinks Redirect

421

Backlinks Images

4467184

Backlinks Frame

71

Backlinks Form

30

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Nike France

Softwares and Marketing eCommerce Stack

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