Open Spaces

Marketing Strategy Breakdown

Logo of
Open Spaces
An overview of
Open Spaces
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Open Spaces

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Open Spaces, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Open Spaces could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44734% of their emails - the main ones they use are ✨ 🏡 💎 👋 🌈 🏠.

We display here a overview of Open Spaces email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'A look back at May' and 'Organized. By color.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://getopenspaces.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Open Spaces

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Open Spaces

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2128.81
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Open Spaces

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

re - (still) - obsessing - over - Is - Low

Emoji use in subject lines

22.6
% of subject lines have emojis

Most popular emojis

✨ - 🏡 - 💎 - 👋 - 🌈 - 🏠

✨ - 🏡 - 💎 - 👋 - 🌈 - 🏠

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Open Spaces

Featured Email Marketing Assets from

Open Spaces

A look back at May

A look back at May

Email from

Open Spaces

Organized. By color.

Organized. By color.

Email from

Open Spaces

ICYMI Open Spaces  x Flamingo Giveaway Ahead →

ICYMI Open Spaces x Flamingo Giveaway Ahead →

Email from

Open Spaces

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Open Spaces

Featured Ads and Paid Media Assets from

Open Spaces

Open Spaces
Open Spaces

Save 20% On ALL Organization Essentials in Our Annual Spring Cleaning Sale! Grab the organization essentials you need to store, display, and declutter in style. Shop Now.

Large Baskets - Set of 2

Large Baskets - Set of 2

Feed Ad from

Open Spaces

Open Spaces
Open Spaces

Save 20% On ALL Organization Essentials in Our Annual Spring Cleaning Sale! Grab the organization essentials you need to store, display, and declutter in style. Shop Now.

Large Baskets - Set of 2

Large Baskets - Set of 2

Feed Ad from

Open Spaces

Open Spaces
Open Spaces

Save 20% On ALL Organization Essentials in Our Annual Spring Cleaning Sale! Grab the organization essentials you need to store, display, and declutter in style. Shop Now.

Large Baskets - Set of 2

Large Baskets - Set of 2

Feed Ad from

Open Spaces

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://getopenspaces.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Open Spaces
domain SEO authority.

It shows the power of
Open Spaces
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://getopenspaces.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://getopenspaces.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://getopenspaces.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://getopenspaces.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8327
One of the most important metrics for
Open Spaces
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3518
) and their Domain Rating.

Total Keywords

3518
Why does this matter for
Open Spaces
SEO strategy? 

This is the total number of keywords where 
Open Spaces
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

734
The total number of domain who have a link to  
Open Spaces
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

323
What's a backlink? A link from another domain that redirect to  
Open Spaces
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

319

Backlinks NoFollow

276

Backlinks Redirect

4

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Open Spaces

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

Discover →More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

Discover →More details →
Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Sanity

Sanity

Headless collaborative CMS.

cms

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
Sumo

Sumo

Sales and marketing strategies to reduce cart abandonment and increase average order value for eCommerce.

analytics

Discover →More details →
SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

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Tatari

Tatari

Tatari measures TV advertising and helps companies optimize their campaigns.

analytics

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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