Outer

Marketing Strategy Breakdown

Logo of
Outer
An overview of
Outer
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Outer

- Ecommerce marketing strategy

You can access here some of the data we collect on Outer ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 3.55% of their emails - the main ones they use are 🚨 🍃.

On Panoramata, we gather and analyze the entire Outer email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Get Outside This Memorial Day Weekend' and '$1 000 OFF Your Dream Outer Set Up!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://liveouter.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Outer

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Outer

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2513.75
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Outer

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Us - How - to - Outfit - Host - Extended

Emoji use in subject lines

3.55
% of subject lines have emojis

Most popular emojis

🚨 - 🍃

🚨 - 🍃

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Outer

with Panoramata

Featured Email Marketing Assets from

Outer

Get Outside This Memorial Day Weekend

Get Outside This Memorial Day Weekend

Email from

Outer

$1 000 OFF Your Dream Outer Set Up!

$1 000 OFF Your Dream Outer Set Up!

Email from

Outer

A Gift For Every Type of Dad

A Gift For Every Type of Dad

Email from

Outer

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Featured Ads and Paid Media Examples from

Outer

Outer
Outer

Our heritage All-Weather Wicker collection is now in-stock and ready to ship. Unlike most wicker—ours never cracks, fades, or breaks, even after years of heat exposure. It's a modern spin on a traditional, organic style. A timeless and familiar yet contemporary appeal that stands the test of time. Get yours today.

Furniture that calls you outside ☀️

Furniture that calls you outside ☀️

Feed Ad from

Outer

Outer
Outer

This summer, invest in furniture innovated to last year after year. 😀💪Easy to assemble♻️Responsibly made🚚Shipped free💰Covered by a best-in-class warranty"It's beautiful, functional, and oh so comfy. We are very happy." - Vicki C.Choose a product that begs you to spend more time outside. Shop Outer today. 👉

This summer, make an investment that lasts year after year

This summer, make an investment that lasts year after year

Feed Ad from

Outer

Outer
Outer

Designed with the same level of comfort, innovation, durability, and eye toward sustainability that you've come to expect from all of our products, the Teak Collection is an instant classic you'll cherish for years to come.

Comfortable. Durable. Sustainable.

Comfortable. Durable. Sustainable.

Feed Ad from

Outer

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://liveouter.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Outer
domain SEO authority.

It shows the power of
Outer
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://liveouter.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://liveouter.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://liveouter.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://liveouter.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

19511
One of the most important metrics for
Outer
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10827
) and their Domain Rating.

Total Keywords

10827
Why does this matter for
Outer
SEO strategy? 

This is the total number of keywords where 
Outer
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1838
The total number of domain who have a link to  
Outer
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

169
What's a backlink? A link from another domain that redirect to  
Outer
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

161

Backlinks NoFollow

101

Backlinks Redirect

8

Backlinks Images

75

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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AdRoll

AdRoll

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ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →

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Outer

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, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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Related Industries

Furniture

brands overview

The furniture industry includes all the companies and activities involved in the design, manufacture, distribution, and sale of functional and decorative objects of household equipment. Made, Becker Furniture, Burrow, and Castlery.

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