Made

Marketing Strategy Breakdown

Logo of
Made
An overview of
Made
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Made

- Ecommerce marketing strategy

You can access here some of the data we collect on Made ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Made team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

We display here a overview of Made email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Prep your outdoors for dining' and 'Go bold with your living room'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.made.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Made

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Made

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1801.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Made

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

and - more - Balancing - act - The - got

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Made

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Featured Email Marketing Assets from

Made

Prep your outdoors for dining

Prep your outdoors for dining

Email from

Made

Go bold with your living room

Go bold with your living room

Email from

Made

Dining done your way

Dining done your way

Email from

Made

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Featured Ads and Paid Media Examples from

Made

Made
Made

Great design ✔️ Affordable prices ✔️ Your mid-week interior inspo is here.

Lia Set of 2 Canvas Prints by Rebecca Hoyes

Lia Set of 2 Canvas Prints by Rebecca Hoyes

Feed Ad from

Made

Made
Made

Hey, we're MADE. We make homes happier. Browse our top picks for you to discover the joy of home.

Lia Set of 2 Canvas Prints by Rebecca Hoyes

Lia Set of 2 Canvas Prints by Rebecca Hoyes

Feed Ad from

Made

Made
Made

You're all signed up for the latest on new launches and offers. Enjoy £10 off your first order using code MADEFORYOU10

Morland Wide TV Unit

Morland Wide TV Unit

Feed Ad from

Made

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.made.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Made
domain SEO authority.

It shows the power of
Made
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.made.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.made.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.made.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.made.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2035227
One of the most important metrics for
Made
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
668240
) and their Domain Rating.

Total Keywords

668240
Why does this matter for
Made
SEO strategy? 

This is the total number of keywords where 
Made
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

10271
The total number of domain who have a link to  
Made
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

347693
What's a backlink? A link from another domain that redirect to  
Made
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

347131

Backlinks NoFollow

59614

Backlinks Redirect

460

Backlinks Images

160007

Backlinks Frame

12

Backlinks Form

64

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Related Industries

Furniture

brands overview

The furniture industry includes all the companies and activities involved in the design, manufacture, distribution, and sale of functional and decorative objects of household equipment. Made, Becker Furniture, Burrow, and Castlery.

Furniture
brands →

Home

brands overview

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brands →

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