Gardyn

Marketing Strategy Breakdown

Logo of
Gardyn
An overview of
Gardyn
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Gardyn

- Ecommerce marketing strategy

Interested to gather some elements regarding Gardyn ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Gardyn team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 95.24% of their emails - the main ones they use are ✨ 🎉 ⭐ 🎁 ⏰ 🥗.

We display here a overview of Gardyn email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'A Produce Aisle (in your kitchen)! 🤩' and 'Ready to throw a pizza party? 🥳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://mygardyn.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Gardyn

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Gardyn

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3856.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gardyn

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Eat - Healthier - LIMITED - TIME: - The - Leafy

Emoji use in subject lines

95.24
% of subject lines have emojis

Most popular emojis

✨ - 🎉 - ⭐ - 🎁 - ⏰ - 🥗

✨ - 🎉 - ⭐ - 🎁 - ⏰ - 🥗

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Gardyn

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Featured Email Marketing Assets from

Gardyn

A Produce Aisle (in your kitchen)! 🤩

A Produce Aisle (in your kitchen)! 🤩

Email from

Gardyn

Ready to throw a pizza party? 🥳

Ready to throw a pizza party? 🥳

Email from

Gardyn

What's On Your Plate? 🥗

What's On Your Plate? 🥗

Email from

Gardyn

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Featured Ads and Paid Media Examples from

Gardyn

Gardyn
Gardyn

Feed Ad from

Gardyn

Gardyn
Gardyn

Feed Ad from

Gardyn

Gardyn
Gardyn

Feed Ad from

Gardyn

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mygardyn.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Gardyn
domain SEO authority.

It shows the power of
Gardyn
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mygardyn.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://mygardyn.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://mygardyn.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://mygardyn.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6089
One of the most important metrics for
Gardyn
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3919
) and their Domain Rating.

Total Keywords

3919
Why does this matter for
Gardyn
SEO strategy? 

This is the total number of keywords where 
Gardyn
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

917
The total number of domain who have a link to  
Gardyn
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

173917
What's a backlink? A link from another domain that redirect to  
Gardyn
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

173898

Backlinks NoFollow

3487

Backlinks Redirect

12

Backlinks Images

166749

Backlinks Frame

7

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Marketing automation, email marketing and behavioral analysis.

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Messaging app to talk to website visitors.

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Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

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Facebook Pixel

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Jetpack

Jetpack

Provides a WordPress site with features previously only available to WordPress.com users.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
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in 5'"
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what my competitors are doing
in 30s"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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