Plenaire

Marketing Strategy Breakdown

Logo of
Plenaire
An overview of
Plenaire
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Plenaire

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Plenaire ecommerce marketing strategy - and from other brands from the Personal Care industry.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Plenaire could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 14.29% of their emails - the main ones they use are 💜.

We display here a overview of Plenaire email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'An update on our crowdfunding progress' and 'A final call from Plenaire!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://plenaire.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Plenaire

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Plenaire

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

406.38
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Plenaire

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

crowdfunding - progress - A - final - Confirm - Thanks

Emoji use in subject lines

14.29
% of subject lines have emojis

Most popular emojis

💜

💜

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Plenaire

Featured Email Marketing Assets from

Plenaire

An update on our crowdfunding progress

An update on our crowdfunding progress

Email from

Plenaire

A final call from Plenaire!

A final call from Plenaire!

Email from

Plenaire

The Best of British this Jubilee weekend 💜

The Best of British this Jubilee weekend 💜

Email from

Plenaire

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Plenaire

Featured Ads and Paid Media Assets from

Plenaire

Plenaire
Plenaire

Feed Ad from

Plenaire

Plenaire
Plenaire

Feed Ad from

Plenaire

Plenaire
Plenaire

Feed Ad from

Plenaire

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://plenaire.co/

Domain Rating

47
This is the overall metric that matters most, as it sets
Plenaire
domain SEO authority.

It shows the power of
Plenaire
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://plenaire.co/
, as their domain authority is
47
, their score can be considered under average.

Here, for
https://plenaire.co/
, as their domain authority is
47
, their score can be considered average.

Here, for
https://plenaire.co/
, as their domain authority is
47
, their score can be considered pretty good! 🙌

Here, for
https://plenaire.co/
, as their domain authority is
47
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

708
One of the most important metrics for
Plenaire
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
357
) and their Domain Rating.

Total Keywords

357
Why does this matter for
Plenaire
SEO strategy? 

This is the total number of keywords where 
Plenaire
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

346
The total number of domain who have a link to  
Plenaire
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Plenaire
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Need more assets?
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Plenaire

Softwares and Marketing eCommerce Stack

Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

Discover →More details →

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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