Ren Skincare

Marketing Strategy Breakdown

Logo of
Ren Skincare
An overview of
Ren Skincare
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Ren Skincare

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Ren Skincare? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Ren Skincare could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 37.0% of their emails - the main ones they use are ✨ ⭐ ❗ ⏰ 🗞️ 💤.

We display here a overview of Ren Skincare email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Meet our new Ingredients Glossary 🌎' and 'REN's May Roundup 🗞️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://usa.renskincare.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Ren Skincare

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Ren Skincare

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1103.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ren Skincare

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Exfoliator - Are - you - wearing - 25% - *best*

Emoji use in subject lines

37.0
% of subject lines have emojis

Most popular emojis

✨ - ⭐ - ❗ - ⏰ - 🗞️ - 💤

✨ - ⭐ - ❗ - ⏰ - 🗞️ - 💤

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAnd - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ren Skincare

Featured Email Marketing Assets from

Ren Skincare

Meet our new Ingredients Glossary 🌎

Meet our new Ingredients Glossary 🌎

Email from

Ren Skincare

REN's May Roundup 🗞️

REN's May Roundup 🗞️

Email from

Ren Skincare

The sun called it wants its glow back ☀️

The sun called it wants its glow back ☀️

Email from

Ren Skincare

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Ren Skincare

Featured Ads and Paid Media Assets from

Ren Skincare

Ren Skincare
Ren Skincare

Try our most-loved products from £10 with REN Mindful Minis ✨

Small in size, BIG in benefits 📏

Small in size, BIG in benefits 📏

Feed Ad from

Ren Skincare

Ren Skincare
Ren Skincare

Fed up of dull skin? Try our best-selling AHA Glow Tonic for just £16 🧡✨

Yours for £16 🧡

Yours for £16 🧡

Feed Ad from

Ren Skincare

Ren Skincare
Ren Skincare

Reveal your brightest skin-yet with our best-selling AHA Tonic 🧡 Try the mini for just £16 ✨

Get the REN Glow for £16 ✨

Get the REN Glow for £16 ✨

Feed Ad from

Ren Skincare

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://usa.renskincare.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Ren Skincare
domain SEO authority.

It shows the power of
Ren Skincare
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://usa.renskincare.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://usa.renskincare.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://usa.renskincare.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://usa.renskincare.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22732
One of the most important metrics for
Ren Skincare
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
18439
) and their Domain Rating.

Total Keywords

18439
Why does this matter for
Ren Skincare
SEO strategy? 

This is the total number of keywords where 
Ren Skincare
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1173
The total number of domain who have a link to  
Ren Skincare
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10737
What's a backlink? A link from another domain that redirect to  
Ren Skincare
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10699

Backlinks NoFollow

4843

Backlinks Redirect

38

Backlinks Images

4297

Backlinks Frame

0

Backlinks Form

0

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Ren Skincare

Softwares and Marketing eCommerce Stack

AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
MyShopify

MyShopify

Hosted Shopify store.

link

Discover →More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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