Goop

Marketing Strategy Breakdown

Logo of
Goop
An overview of
Goop
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Goop

- Ecommerce marketing strategy

There’s a lot to learn from Goop ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Goop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 44632% of their emails - the main ones they use are ✨ 💫 🧘 🍲 👖 🧬.

On Panoramata, we gather and analyze the entire Goop email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'sale update: new styles added' and 'the Tuesday newsletter'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 83 on https://goop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Goop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
20.0
characters

What about

Goop

then?

With their average of

20

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2129.65
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Goop

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

untamed - skintervention - grow-getter - bright - you - something?

Emoji use in subject lines

12.3
% of subject lines have emojis

Most popular emojis

✨ - 💫 - 🧘 - 🍲 - 👖 - 🧬

✨ - 💫 - 🧘 - 🍲 - 👖 - 🧬

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Goop

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Featured Email Marketing Assets from

Goop

sale update: new styles added

sale update: new styles added

Email from

Goop

the Tuesday newsletter

the Tuesday newsletter

Email from

Goop

the Thursday newsletter

the Thursday newsletter

Email from

Goop

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Featured Ads and Paid Media Examples from

Goop

Goop
Goop

Instant Skin Enhancer. Packed with four different micro-exfoliating minerals plus glycolic acid, our GOOPGLOW Microderm Instant Glow Exfoliator ✨ polishes away roughness, ✨ smooths uneven skin texture, ✨ and reveals a healthy-looking, glowing complexion.

Most Popular Product of 2022

Most Popular Product of 2022

Feed Ad from

Goop

Goop
Goop

"I use this almost every night. What I love so much is that it combines physical and chemical exfoliation. I like to work it Into MY skin, and then I let it hang out for a little while. IT sweeps away all dead skin cells DEL{from the face. It} AND makes your skin super soft. It also really preps your skin for anything that you put on afterwards. After it's been on for a couple minutes, I start to feel a tingle—you can really feel the chemical exfoliant working. And get this: It doesn't create any micro-tears in the skin. It's a powerful, but gentle exfoliator." —Gwyneth Paltrow

Most Popular Product of 2022

Most Popular Product of 2022

Feed Ad from

Goop

Goop
Goop

Instant Skin Enhancer. Packed with four different micro-exfoliating minerals plus glycolic acid, our GOOPGLOW Microderm Instant Glow Exfoliator ✨ polishes away roughness, ✨ smooths uneven skin texture, ✨ and reveals a healthy-looking, glowing complexion.

Most Popular Product of 2022

Most Popular Product of 2022

Feed Ad from

Goop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://goop.com/

Domain Rating

83
This is the overall metric that matters most, as it sets
Goop
domain SEO authority.

It shows the power of
Goop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://goop.com/
, as their domain authority is
83
, their score can be considered under average.

Here, for
https://goop.com/
, as their domain authority is
83
, their score can be considered average.

Here, for
https://goop.com/
, as their domain authority is
83
, their score can be considered pretty good! 🙌

Here, for
https://goop.com/
, as their domain authority is
83
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

759802
One of the most important metrics for
Goop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
625649
) and their Domain Rating.

Total Keywords

625649
Why does this matter for
Goop
SEO strategy? 

This is the total number of keywords where 
Goop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

11178
The total number of domain who have a link to  
Goop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Goop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4772

Backlinks NoFollow

4772

Backlinks Redirect

7

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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