Here are some marketing takeaways for Recess.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Recess team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
We display here a overview of Recess email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'last days of 10% off' and 'you're taking tomorrow off right?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://takearecess.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
What about
Recess
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Recess
gets a score of
-2.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
taste-amonials - hangxiety? - sale - you - flavor - Amazon
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
last days of 10% off
Email from
Recess
you're taking tomorrow off right?
Email from
Recess
moments of calm ebook
Email from
Recess
Your replacement for alcohol is waiting Ready for a new weeknight drink? Recess Mood beats booze every time. The worst thing about drinking alcohol is the day after. Recess gives you that refreshing, mood-lifting much-needed calm every sip without all those toxins. The mood-lifting magnesium and adaptogens let you feel lifted now and later.Shop 10% OFF the Recess Sampler by clicking Shop Now below!
Feed Ad from
Recess
Your answer to stress is waiting.Calm the mind, lift the mood. Recess Mood has magnesium and adaptogens to keep you calm cool & collected in a chaotic world. ⭐⭐⭐⭐⭐ "I love this bubbly water! Was not sure if it would work but magnesium certainly helps with stress. The reviews were on point. Perfect instead of wine." ✔️ Infused with magnesium ✔️ Reduces stress✔️ Delicious taste ✔️ Boost your moodGet 10% off your Sampler Pack when you order now
Feed Ad from
Recess
Your answer to stress is waiting.Calm the mind, lift the mood. Recess Mood has magnesium and adaptogens to keep you calm cool & collected in a chaotic world. ⭐⭐⭐⭐⭐ "I love this bubbly water! Was not sure if it would work but magnesium certainly helps with stress. The reviews were on point. Perfect instead of wine." ✔️ Infused with magnesium ✔️ Reduces stress✔️ Delicious taste ✔️ Boost your moodGet 10% off your Sampler Pack when you order now
Feed Ad from
Recess
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
Heap
Heap automatically captures every user action in your web app and lets you measure it all.
analytics
Discover →More details →
JustUno
Social marketing technology that attempts to generate more sales through social marketing.
widgets
Discover →More details →
Netlify
Netlify is a platform that automates your code to create web sites.
cms
Discover →More details →
Outbrain
Outbrain provides content engagement by linking to other articles.
ads
Discover →More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
Discover →More details →
Segment
Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io
analytics
Discover →More details →
SkimLinks
A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.
ads
Discover →More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
Discover →More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
Discover →More details →
The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
ads
Discover →More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
Discover →More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
Discover →More details →When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions.
![How to Use Comparisons In Email Marketing [Updated for 2023]](https://global-uploads.webflow.com/60d08d8f7ed64b84fb3552cd/62ab427eeb7f5e0db642bcf8_Screenshot%202022-06-16%20at%2016.47.09.png)
If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.
When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions.
Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.
How would you like to get your first 1000+ paying customers quickly and cost-effectively?
