Recess

Marketing Strategy Breakdown

Logo of
Recess
An overview of
Recess
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Recess

- Ecommerce marketing strategy

Here are some marketing takeaways for Recess.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Recess team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Recess email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'last days of 10% off' and 'you're taking tomorrow off right?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://takearecess.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recess

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Recess

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1870.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Recess

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

taste-amonials - hangxiety? - sale - you - flavor - Amazon

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Recess

Featured Email Marketing Assets from

Recess

last days of 10% off

last days of 10% off

Email from

Recess

you're taking tomorrow off right?

you're taking tomorrow off right?

Email from

Recess

moments of calm ebook

moments of calm ebook

Email from

Recess

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Recess

Featured Ads and Paid Media Assets from

Recess

Recess
Recess

Your replacement for alcohol is waiting Ready for a new weeknight drink? Recess Mood beats booze every time. The worst thing about drinking alcohol is the day after. Recess gives you that refreshing, mood-lifting much-needed calm every sip without all those toxins. The mood-lifting magnesium and adaptogens let you feel lifted now and later.Shop 10% OFF the Recess Sampler by clicking Shop Now below!

Get 10% Off Right Now!

Get 10% Off Right Now!

Feed Ad from

Recess

Recess
Recess

Your answer to stress is waiting.Calm the mind, lift the mood. Recess Mood has magnesium and adaptogens to keep you calm cool & collected in a chaotic world. ⭐⭐⭐⭐⭐ "I love this bubbly water! Was not sure if it would work but magnesium certainly helps with stress. The reviews were on point. Perfect instead of wine." ✔️ Infused with magnesium ✔️ Reduces stress✔️ Delicious taste ✔️ Boost your moodGet 10% off your Sampler Pack when you order now

Get 10% Off Right Now

Get 10% Off Right Now

Feed Ad from

Recess

Recess
Recess

Your answer to stress is waiting.Calm the mind, lift the mood. Recess Mood has magnesium and adaptogens to keep you calm cool & collected in a chaotic world. ⭐⭐⭐⭐⭐ "I love this bubbly water! Was not sure if it would work but magnesium certainly helps with stress. The reviews were on point. Perfect instead of wine." ✔️ Infused with magnesium ✔️ Reduces stress✔️ Delicious taste ✔️ Boost your moodGet 10% off your Sampler Pack when you order now

Get 10% Off Right Now

Get 10% Off Right Now

Feed Ad from

Recess

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://takearecess.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Recess
domain SEO authority.

It shows the power of
Recess
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://takearecess.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://takearecess.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://takearecess.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://takearecess.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

16180
One of the most important metrics for
Recess
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1448
) and their Domain Rating.

Total Keywords

1448
Why does this matter for
Recess
SEO strategy? 

This is the total number of keywords where 
Recess
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1884
The total number of domain who have a link to  
Recess
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12804
What's a backlink? A link from another domain that redirect to  
Recess
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12715

Backlinks NoFollow

2973

Backlinks Redirect

78

Backlinks Images

854

Backlinks Frame

0

Backlinks Form

2

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Recess

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AWIN

AWIN

Affiliate tracking application.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

Discover →More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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MyShopify

MyShopify

Hosted Shopify store.

link

Discover →More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

Discover →More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Refersion

Refersion

Affiliate tracking management program.

ads

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Sanity

Sanity

Headless collaborative CMS.

cms

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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