Regimen Lab
Marketing Strategy Breakdown

Logo of
Regimen Lab
An overview of
Regimen Lab
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Regimen Lab
Ecommerce Marketing Strategy

There’s a lot to learn from Regimen Lab ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Regimen Lab could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 20.0% of their emails - the main ones they use are 👀 🧪.

On Panoramata, we gather and analyze the entire Regimen Lab email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Additional 20% off from now until we sell out' and 'Selling out fast here's what's left'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 13 on https://regimenlab.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Regimen Lab
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Regimen Lab

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1849.36
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Regimen Lab

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

expires - soon - Your - coupon - Your - we

Emoji use in subject lines

20.0
% of subject lines have emojis

Most popular emojis

👀 - 🧪

👀 - 🧪

Fun emoji take, right? What does that mean for their digital marketing strategy? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Regimen Lab

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Featured Email Marketing Assets from

Regimen Lab

Additional 20% off from now until we sell out

Additional 20% off from now until we sell out

Email from

Regimen Lab

Selling out fast here's what's left

Selling out fast here's what's left

Email from

Regimen Lab

Wave 2.0: How It's Made 🧪

Wave 2.0: How It's Made 🧪

Email from

Regimen Lab

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Featured Ads and Paid Media Examples from

Regimen Lab

Regimen Lab
Regimen Lab

Level up your skincare game with Level Serum 🌱 Transform your skin and protect it from future damage. Buy it now before it sells out again!

Healthy and Smooth Skin

Healthy and Smooth Skin

Feed Ad from

Regimen Lab

Regimen Lab
Regimen Lab

Tired of spending too much on skincare? Try Level Serum 🌱 to up your skincare game!

Healthy and Smooth Skin

Healthy and Smooth Skin

Feed Ad from

Regimen Lab

Regimen Lab
Regimen Lab

Tired of spending too much on skincare? Level Serum 🌱 is built for you. This science backed skincare is a must have for your routine!

Healthy and Smooth Skin

Healthy and Smooth Skin

Feed Ad from

Regimen Lab

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://regimenlab.com/

Domain Rating

13
This is the overall metric that matters most, as it sets
Regimen Lab
domain SEO authority.

It shows the power of
Regimen Lab
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://regimenlab.com/
, as their domain authority is
13
, their score can be considered under average.

Here, for
https://regimenlab.com/
, as their domain authority is
13
, their score can be considered average.

Here, for
https://regimenlab.com/
, as their domain authority is
13
, their score can be considered pretty good! 🙌

Here, for
https://regimenlab.com/
, as their domain authority is
13
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2514
One of the most important metrics for
Regimen Lab
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1866
) and their Domain Rating.

Total Keywords

1866
Why does this matter for
Regimen Lab
SEO strategy? 

This is the total number of keywords where 
Regimen Lab
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Regimen Lab
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

182
What's a backlink? A link from another domain that redirect to  
Regimen Lab
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

181

Backlinks NoFollow

78

Backlinks Redirect

1

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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