Better Not Younger

Marketing Strategy Breakdown

Logo of
Better Not Younger
An overview of
Better Not Younger
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Better Not Younger

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Better Not Younger ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Better Not Younger improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 28.43% of their emails - the main ones they use are 🏷️ ✨ ♀️ 🎁 🛍️ 🇸.

We display here a overview of Better Not Younger email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Our NEW Travel Minis Kits Have Arrived!' and '5 Ways to Stop Color Fade Fast'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://better-notyounger.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Better Not Younger

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Better Not Younger

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

483.27
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Better Not Younger

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Sitewide - New - Year - Greeting - Heat - Follicles

Emoji use in subject lines

28.43
% of subject lines have emojis

Most popular emojis

🏷️ - ✨ - ♀️ - 🎁 - 🛍️ - 🇸

🏷️ - ✨ - ♀️ - 🎁 - 🛍️ - 🇸

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Better Not Younger

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Featured Email Marketing Assets from

Better Not Younger

Our NEW Travel Minis Kits Have Arrived!

Our NEW Travel Minis Kits Have Arrived!

Email from

Better Not Younger

5 Ways to Stop Color Fade Fast

5 Ways to Stop Color Fade Fast

Email from

Better Not Younger

Supplements for Healthy Hair Skin and Gut

Supplements for Healthy Hair Skin and Gut

Email from

Better Not Younger

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Featured Ads and Paid Media Examples from

Better Not Younger

Better Not Younger
Better Not Younger

Feed Ad from

Better Not Younger

Better Not Younger
Better Not Younger

Feed Ad from

Better Not Younger

Better Not Younger
Better Not Younger

Feed Ad from

Better Not Younger

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://better-notyounger.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Better Not Younger
domain SEO authority.

It shows the power of
Better Not Younger
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://better-notyounger.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://better-notyounger.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://better-notyounger.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://better-notyounger.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

31237
One of the most important metrics for
Better Not Younger
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
40045
) and their Domain Rating.

Total Keywords

40045
Why does this matter for
Better Not Younger
SEO strategy? 

This is the total number of keywords where 
Better Not Younger
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

953
The total number of domain who have a link to  
Better Not Younger
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Better Not Younger
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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AfterSell

AfterSell

Post checkout upsell for Shopify.

shop

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Disqus

Disqus

The webwide discussion community where you carry your conversations with you.

widgets

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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