Revolve

Marketing Strategy Breakdown

Logo of
Revolve
An overview of
Revolve
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Revolve

- Ecommerce marketing strategy

There’s a lot to learn from Revolve ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -8,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Revolve team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are 💙 ❤️ ✨ 🚨 🎡 🤝.

We display here a overview of Revolve email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'dress leaves house immediately gets noticed' and 'it's oh so luxe'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.revolve.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Revolve

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Revolve

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2362.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-8.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Revolve

 gets a score of

-8.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

meant - for - YOU - it - ICYMI: - oh

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

💙 - ❤️ - ✨ - 🚨 - 🎡 - 🤝

💙 - ❤️ - ✨ - 🚨 - 🎡 - 🤝

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Revolve

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Featured Email Marketing Assets from

Revolve

dress leaves house immediately gets noticed

dress leaves house immediately gets noticed

Email from

Revolve

it's oh so luxe

it's oh so luxe

Email from

Revolve

let's hear it for NEUTRALS

let's hear it for NEUTRALS

Email from

Revolve

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Featured Ads and Paid Media Examples from

Revolve

Revolve
Revolve

If you can't stop thinking about it...BUY IT!

Pretty Naked Palette 100% Pure

Pretty Naked Palette 100% Pure

Feed Ad from

Revolve

Revolve
Revolve

Say hello to new spring styles that just arrived on REVOLVE

Long Lasting Concealer 100% Pure

Long Lasting Concealer 100% Pure

Feed Ad from

Revolve

Revolve
Revolve

if you need a reason to shop today, these are it!*adds everything to cart*

100% Pure Mascara

100% Pure Mascara

Feed Ad from

Revolve

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.revolve.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Revolve
domain SEO authority.

It shows the power of
Revolve
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.revolve.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.revolve.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.revolve.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.revolve.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1546497
One of the most important metrics for
Revolve
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
691902
) and their Domain Rating.

Total Keywords

691902
Why does this matter for
Revolve
SEO strategy? 

This is the total number of keywords where 
Revolve
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Revolve
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5151134
What's a backlink? A link from another domain that redirect to  
Revolve
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5111112

Backlinks NoFollow

209802

Backlinks Redirect

26052

Backlinks Images

782617

Backlinks Frame

9

Backlinks Form

7276

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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