Ritual Hockey

Marketing Strategy Breakdown

Logo of
Ritual Hockey
An overview of
Ritual Hockey
Marketing Strategy data - their Email Marketing Strategy (some of their
Active campaign
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Ritual Hockey

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Ritual Hockey.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Ritual Hockey could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Active campaign (an automation tool based on email marketing, but not specialized in ecommerce, so they're probably missing on some ecommerce automations).

We display here a overview of Ritual Hockey email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Welcome to Ritual Hockey YER!' and 'Now Available: 2022 Stick Range'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://ritualhockey.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Ritual Hockey

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Ritual Hockey

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1370.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ritual Hockey

 gets a score of

-0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Active campaign

Most common words

Now - Available: - 2022 - Stick - Now - Ritual

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ritual Hockey

Featured Email Marketing Assets from

Ritual Hockey

Welcome to Ritual Hockey YER!

Welcome to Ritual Hockey YER!

Email from

Ritual Hockey

Now Available: 2022 Stick Range

Now Available: 2022 Stick Range

Email from

Ritual Hockey

Email from

Ritual Hockey

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Ritual Hockey

Featured Ads and Paid Media Assets from

Ritual Hockey

Ritual Hockey
Ritual Hockey

Feed Ad from

Ritual Hockey

Ritual Hockey
Ritual Hockey

Feed Ad from

Ritual Hockey

Ritual Hockey
Ritual Hockey

Feed Ad from

Ritual Hockey

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ritualhockey.com/

Domain Rating

33
This is the overall metric that matters most, as it sets
Ritual Hockey
domain SEO authority.

It shows the power of
Ritual Hockey
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ritualhockey.com/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://ritualhockey.com/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://ritualhockey.com/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://ritualhockey.com/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3377
One of the most important metrics for
Ritual Hockey
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2197
) and their Domain Rating.

Total Keywords

2197
Why does this matter for
Ritual Hockey
SEO strategy? 

This is the total number of keywords where 
Ritual Hockey
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

80
The total number of domain who have a link to  
Ritual Hockey
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2461
What's a backlink? A link from another domain that redirect to  
Ritual Hockey
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

962

Backlinks NoFollow

383

Backlinks Redirect

1481

Backlinks Images

102

Backlinks Frame

0

Backlinks Form

0

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Ritual Hockey

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Active Campaign

Active Campaign

Marketing automation, email marketing and behavioral analysis.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Customer Fields

Customer Fields

Shopify chat widget.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Custom

Shopify Custom

Shopify Custom Version

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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