Ritual Hockey

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Ritual Hockey.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Ritual Hockey could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Active campaign (an automation tool based on email marketing, but not specialized in ecommerce, so they're probably missing on some ecommerce automations).

We display here a overview of Ritual Hockey email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Welcome to Ritual Hockey YER!' and 'Now Available: 2022 Stick Range'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://ritualhockey.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Ritual Hockey

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

30.0

characters

What about

Ritual Hockey

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1370.54

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-0.2

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ritual Hockey

gets a score of

-0.2

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Active campaign

Most common words

Now - Available: - 2022 - Stick - Now - Ritual

Emoji use in subject lines

0.0

% of subject lines have emojis

Featured Email Marketing Assets from

Ritual Hockey

Welcome to Ritual Hockey YER!

Email from

Ritual Hockey

Now Available: 2022 Stick Range

Email from

Ritual Hockey

Email from

Ritual Hockey

Featured Ads and Paid Media Assets from

Ritual Hockey

Feed Ad from

Ritual Hockey

Feed Ad from

Ritual Hockey

Feed Ad from

Ritual Hockey

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ritualhockey.com/

Domain Rating

This is the overall metric that matters most, as it sets

Ritual Hockey

domain SEO authority.

It shows the power of

Ritual Hockey

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://ritualhockey.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://ritualhockey.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://ritualhockey.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://ritualhockey.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3377

One of the most important metrics for

Ritual Hockey

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

2197

) and their Domain Rating.

Total Keywords

2197

Why does this matter for

Ritual Hockey

SEO strategy?

This is the total number of keywords where

Ritual Hockey

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

The total number of domain who have a link to

Ritual Hockey

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2461

What's a backlink? A link from another domain that redirect to

Ritual Hockey

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

962

Backlinks NoFollow

383

Backlinks Redirect

1481

Backlinks Images

102

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Ritual Hockey

Marketing Strategy Breakdown

Ritual Hockey

- Ecommerce marketing strategy

Ritual Hockey

: Email Marketing and Advertising Statistics

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Ritual Hockey

Featured Email Marketing Assets from

Ritual Hockey

Download our free 104 Email Marketing Ideas playbook, including

Ritual Hockey

Featured Ads and Paid Media Assets from

Ritual Hockey

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ritualhockey.com/

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Ritual Hockey

Softwares and Marketing eCommerce Stack

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