Rockwear

Marketing Strategy Breakdown

Logo of
Rockwear
An overview of
Rockwear
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Rockwear

- Ecommerce marketing strategy

You can access here some of the data we collect on Rockwear ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Rockwear team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 98.21% of their emails - the main ones they use are 💗 ♀️ ✨ 😍 🎉 💌.

We display here a overview of Rockwear email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'This is 2 good 2 miss 🍒' and 'Sale has landed 🛬'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://www.rockwear.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Rockwear

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Rockwear

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3493.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rockwear

 gets a score of

-6.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Everything - is - better - with - Welcome - soon

Emoji use in subject lines

98.21
% of subject lines have emojis

Most popular emojis

💗 - ♀️ - ✨ - 😍 - 🎉 - 💌

💗 - ♀️ - ✨ - 😍 - 🎉 - 💌

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Rockwear

Featured Email Marketing Assets from

Rockwear

This is 2 good 2 miss 🍒

This is 2 good 2 miss 🍒

Email from

Rockwear

Sale has landed 🛬

Sale has landed 🛬

Email from

Rockwear

New In and On Trend 💚💗

New In and On Trend 💚💗

Email from

Rockwear

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Rockwear

Featured Ads and Paid Media Assets from

Rockwear

Rockwear
Rockwear

New season must have - PHANTOM. Made for the girl that doesn't shy away from colour. Shop online or in-store now.

Rockwear

Rockwear

Feed Ad from

Rockwear

Rockwear
Rockwear

New season must have - PHANTOM. Made for the girl that doesn't shy away from colour. Shop online or in-store now.

Rockwear

Rockwear

Feed Ad from

Rockwear

Rockwear
Rockwear

New season must have - PHANTOM. Made for the girl that doesn't shy away from colour. Shop online or in-store now.

Rockwear

Rockwear

Feed Ad from

Rockwear

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.rockwear.com.au/

Domain Rating

33
This is the overall metric that matters most, as it sets
Rockwear
domain SEO authority.

It shows the power of
Rockwear
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.rockwear.com.au/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://www.rockwear.com.au/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://www.rockwear.com.au/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://www.rockwear.com.au/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

95013
One of the most important metrics for
Rockwear
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14968
) and their Domain Rating.

Total Keywords

14968
Why does this matter for
Rockwear
SEO strategy? 

This is the total number of keywords where 
Rockwear
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Rockwear
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12015
What's a backlink? A link from another domain that redirect to  
Rockwear
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11864

Backlinks NoFollow

10591

Backlinks Redirect

146

Backlinks Images

6117

Backlinks Frame

0

Backlinks Form

0

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Rockwear

Softwares and Marketing eCommerce Stack

Coming soon.

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