“Live as if you were to die tomorrow. Learn as if you were to live forever.” —Mahatma Gandhi
That’s deep.
But we won’t go that far.
Sticking to the “learning part” of the quote above, most of your marketing strategy rests on what your business is about, what your market needs, what your competitors are doing, and how to do everything you ought to do much better.
Comparison starts with your own performance first.
Performance, however, rests on consistent content production, which depends on a flow of ideas.
Finding ideas is the issue.
More than 16% of B2B marketers struggle to find new ideas for content (and hence B2B marketing), according to HubSpot.
If you found yourself asking, “Where can I find inspiration for B2B marketing?”, it’s understandable. B2B almost works in cloistered, VIP-only confines.
Not much is visible until you ask for it (like, looking for enterprise products or when you actively seek out corporate or B2B brands).
Look carefully enough, and it’s all there though. You just need the right set of tools or focus on intentional search (including options and alternatives).
Here are some ways to find inspiration for B2B marketing:
Panoramata
Looking for some of the best email marketing campaigns by some of the world’s top brands?
Panoramata gives you access to email marketing campaign designs, email copy, email subject lines top brands use, and subject line spam scores.
Single dashboard access presents relevant brands to you as you apply exclusive filters to trim out what you don’t need and only access brands that you want to know about.
On top of email campaigns, you can also have access to ads across multiple networks, landing pages, and websites (including changes made to them over time), marketing tools that top brands use for managing digital campaigns, and more.
Really Good Emails
Really Good Emails is the Pandora’s box you should open when you need inspiration for B2B email marketing (although it’s just as resourceful for B2C marketing as well).
In the search bar, type “B2B” and you’ll see an endless list of email marketing campaigns used by B2B brands.
B2B email marketing examples never looked so good and complete–even without you having to sign up.
Linkedin Ad Library
LinkedIn is all about B2B. Every piece of code working behind the platform, the platform itself, and every word on the platform including user-generated content, is for B2B.
LinkedIn’s Marketing Collective and marketing blog occasionally feature businesses using LinkedIn well, and the LinkedIn Ad Library are all sources of never-ending examples and case studies of B2B marketing done right.
While you may not find email marketing campaigns (for which you have Panoramata and Really Good Emails, among others), LinkedIn is an easy and free database full of interesting case studies and ads to see how competitors use a B2B social media powerhouse to their advantage.
Alternatively, you can save yourself a few steps and just look up any brand’s ads on Panoramata. This isn’t limited to LinkedIn ads; we also track Facebook, Instagram, YouTube, Pinterest, and TikTok ads, so you have a comprehensive look at a brand’s advertising campaigns.
Your friendly neighborhood Google search
Several publications, blogs, and magazines continuously cover B2B marketing campaigns in their list posts and articles.
One single search with your specific B2B campaign style paves the path for an endless series of examples you can learn from.
A few prompts for you to start with are:
- “Best B2B Marketing examples”
- “Best B2B Ad Examples”
- “Best B2B landing pages”
You get the drift.
Manual Method: Sign Up for Newsletters
Want the old school way? Make a list of your competitors or several other B2B brands and visit their websites to see how they position themselves.
Read their blogs, sign up for their newsletters, and notice if they are retargeting you with ads.
Pay attention to their brand voice, writing style, and volume of content on their blogs and/or resource pages, and check out their ads (including Meta and Google ads).
If you are looking for a competitor analysis framework for B2B marketing, Tamilore Oladipo of Buffer has a helpful spreadsheet you can copy and use.
Finally, there are some large brands that you already know: Hubspot, Salesforce, SugarCRM, Amazon Web Services, Google Cloud Computing, Marketo, Pardot, and countless others.
You can take inspiration from all around you. There’s inspiration everywhere for anyone with eyes to see but the tools above make the search so much easier. Try them out and see for yourself. You’ll be churning out B2B campaigns like a pro.
FAQs
Where can I find B2B marketing inspiration?
You can explore competitor websites, industry blogs, and platforms like LinkedIn to see what strategies resonate in your niche. Tools like Panoramata can also provide insights into successful B2B campaigns.
How can competitor analysis help with marketing inspiration?
By studying your competitors’ campaigns, you can uncover effective messaging, creative content ideas, and trends that appeal to your target audience. This allows you to adapt successful strategies while maintaining your brand’s unique voice.
What are some creative B2B marketing tactics to try?
Consider hosting webinars, creating in-depth whitepapers, or using interactive content like quizzes to engage your audience. Reviewing successful case studies and customer stories can also provide ideas tailored to your business goals.
