Kurt Geiger

Marketing Strategy Breakdown

Logo of
Kurt Geiger
An overview of
Kurt Geiger
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Kurt Geiger

- Ecommerce marketing strategy

Here are some marketing takeaways for Kurt Geiger.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 18 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

On Panoramata, we gather and analyze the entire Kurt Geiger email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Beach Bound' and 'The May Edit'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.kurtgeiger.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Kurt Geiger

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
18.0
characters

What about

Kurt Geiger

then?

With their average of

18

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

961.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kurt Geiger

 gets a score of

-6.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Guest - Disrupting - The - Creative - Chunky - Spring

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kurt Geiger

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Featured Email Marketing Assets from

Kurt Geiger

Beach Bound

Beach Bound

Email from

Kurt Geiger

The May Edit

The May Edit

Email from

Kurt Geiger

Orson Roundup

Orson Roundup

Email from

Kurt Geiger

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Featured Ads and Paid Media Examples from

Kurt Geiger

Kurt Geiger
Kurt Geiger

Our Summer Sale Has Entered Its Final Week. Shop Your Geiger Favourites Now.

Laney Eagle  - Kurt Geiger London

Laney Eagle - Kurt Geiger London

Feed Ad from

Kurt Geiger

Kurt Geiger
Kurt Geiger

Our Summer Sale Has Entered Its Final Week. Shop Your Geiger Favourites Now.

Laney Eagle  - Kurt Geiger London

Laney Eagle - Kurt Geiger London

Feed Ad from

Kurt Geiger

Kurt Geiger
Kurt Geiger

Our Summer Sale Has Entered Its Final Week. Shop Your Geiger Favourites Now.

Shop Our Summer Sale

Shop Our Summer Sale

Feed Ad from

Kurt Geiger

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kurtgeiger.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Kurt Geiger
domain SEO authority.

It shows the power of
Kurt Geiger
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kurtgeiger.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.kurtgeiger.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.kurtgeiger.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.kurtgeiger.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

376744
One of the most important metrics for
Kurt Geiger
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41563
) and their Domain Rating.

Total Keywords

41563
Why does this matter for
Kurt Geiger
SEO strategy? 

This is the total number of keywords where 
Kurt Geiger
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5548
The total number of domain who have a link to  
Kurt Geiger
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

186240
What's a backlink? A link from another domain that redirect to  
Kurt Geiger
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

186051

Backlinks NoFollow

13677

Backlinks Redirect

172

Backlinks Images

137169

Backlinks Frame

2

Backlinks Form

0

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Related Industries

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Footwear

brands overview

The footwear industry is part of the Fashion industry and can be defined as the businesses and activities involved in the design, manufacture, and sale of shoes. It constitutes an important sector of the economy. Footwear may be considered a basic needs item, following closely, in importance, other items such as food, shelter, and clothing. The global footwear market is highly competitive and fragmented with a few major players and an array of smaller players, including designers, marketers, manufacturers, and retailers. Nike and Adidas are the major players in industry.

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Fashion

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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