Sports d'Epoque

Marketing Strategy Breakdown

Logo of
Sports d'Epoque
An overview of
Sports d'Epoque
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Sports d'Epoque

- Ecommerce marketing strategy

There’s a lot to learn from Sports d'Epoque ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 54 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are 🏉 👖.

On Panoramata, we gather and analyze the entire Sports d'Epoque email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Nouveautés : les sweats zippés du printemps été !' and 'Capsule foot 1998 : la première victoire en coupe du monde !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://www.sports-depoque.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Sports d'Epoque

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
54.0
characters

What about

Sports d'Epoque

then?

With their average of

54

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

487.49
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sports d'Epoque

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

: - à - chacun - son - La - collection

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

🏉 - 👖

🏉 - 👖

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sports d'Epoque

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Featured Email Marketing Assets from

Sports d'Epoque

Nouveautés : les sweats zippés du printemps été !

Nouveautés : les sweats zippés du printemps été !

Email from

Sports d'Epoque

Capsule foot 1998 : la première victoire en coupe du monde !

Capsule foot 1998 : la première victoire en coupe du monde !

Email from

Sports d'Epoque

Collection Tennis Vintage : des looks élégants et cools !

Collection Tennis Vintage : des looks élégants et cools !

Email from

Sports d'Epoque

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Featured Ads and Paid Media Examples from

Sports d'Epoque

Sports d'Epoque
Sports d'Epoque

Affichez votre passion pour le sport grâce à nos collections inspirées par les temps forts du sport !

T-shirt Vieux Gaulois 1919

T-shirt Vieux Gaulois 1919

Feed Ad from

Sports d'Epoque

Sports d'Epoque
Sports d'Epoque

Affichez votre passion pour le sport grâce à nos collections inspirées par les temps forts du sport !

Série limitée

Série limitée

Feed Ad from

Sports d'Epoque

Sports d'Epoque
Sports d'Epoque

Plus que quelques articles en stock !Mettez la main sur vos coups de coeur avant qu'ils ne soient épuisés

T-Shirt Madame Pigalle

T-Shirt Madame Pigalle

Feed Ad from

Sports d'Epoque

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.sports-depoque.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Sports d'Epoque
domain SEO authority.

It shows the power of
Sports d'Epoque
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.sports-depoque.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://www.sports-depoque.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://www.sports-depoque.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://www.sports-depoque.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3910
One of the most important metrics for
Sports d'Epoque
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1954
) and their Domain Rating.

Total Keywords

1954
Why does this matter for
Sports d'Epoque
SEO strategy? 

This is the total number of keywords where 
Sports d'Epoque
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Sports d'Epoque
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Sports d'Epoque
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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