Designed with love in Malibu, California. Frankies Bikinis is a female-led beachwear and lifestyle brand known for their fashion forward designs, innovative fabrics, and inclusive range of styles created for women of all shapes and all sizes.
There’s a lot to learn from Frankies Bikinis ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Frankies Bikinis could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44600% of their emails - the main ones they use are 🚨 🔥 👏 ⏰ 💥 🎁.
On Panoramata, we gather and analyze the entire Frankies Bikinis email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'MAD FOR PLAID' and 'Francesca's picks from Gigi Hadid x Frankies Bikinis'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://frankiesbikinis.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject lenght
What about
Frankies Bikinis
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Frankies Bikinis
gets a score of
-1.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
ENDS - MIDNIGHT - 25% - OFF - TOMORROW: - Bikinis
Emoji use in subject lines
Most popular emojis
🚨 - 🔥 - 👏 - ⏰ - 💥 - 🎁
🚨 - 🔥 - 👏 - ⏰ - 💥 - 🎁
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
MAD FOR PLAID
Email from
Frankies Bikinis
Francesca's picks from Gigi Hadid x Frankies Bikinis
Email from
Frankies Bikinis
EARLY ACCESS: Gigi Hadid x Frankies Bikinis Part 2
Email from
Frankies Bikinis
Feed Ad from
Frankies Bikinis
Feed Ad from
Frankies Bikinis
Feed Ad from
Frankies Bikinis
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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Outbrain provides content engagement by linking to other articles.
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Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
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This page contains content from PayPal which includes checkout buttons.
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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
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This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
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Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.
shop
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Product reviews plugin from Shopify for Shopify sites.
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Shopify Pay - PCI compliant end to end payment solution from Shopify.
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A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.
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Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
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Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
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Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
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TikTok advertising conversion tracking pixel.
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Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.
media
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Yahoo advertising network and search engine marketing solutions.
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WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
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Provide live customer help instantaneously. Now known as Zendesk Chat.
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Discover →More details →We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.
Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.
Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.
Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.