Sunday

Marketing Strategy Breakdown

Logo of
Sunday
An overview of
Sunday
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Sunday

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Sunday, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Sunday could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44693% of their emails - the main ones they use are 🌳 🌲 🌷 🏈 🏡 📦.

We display here a overview of Sunday email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Memorial Day Sale - Get $40 Off' and '$40 off lawn plans ends soon!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://www.getsunday.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Sunday

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Sunday

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4755.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sunday

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

lawn - guaranteed. - It - s - Oops. - New

Emoji use in subject lines

12.5
% of subject lines have emojis

Most popular emojis

🌳 - 🌲 - 🌷 - 🏈 - 🏡 - 📦

🌳 - 🌲 - 🌷 - 🏈 - 🏡 - 📦

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line. There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sunday

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Featured Email Marketing Assets from

Sunday

Memorial Day Sale - Get $40 Off

Memorial Day Sale - Get $40 Off

Email from

Sunday

$40 off lawn plans ends soon!

$40 off lawn plans ends soon!

Email from

Sunday

Final hours to save $40 Off!

Final hours to save $40 Off!

Email from

Sunday

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Featured Ads and Paid Media Examples from

Sunday

Sunday
Sunday

Live Plants & Trees. Hand-picked and guaranteed to thrive.

Judge Solomon Azalea Shrub | Sunday

Judge Solomon Azalea Shrub | Sunday

Feed Ad from

Sunday

Sunday
Sunday

Get growing without the guesswork. Sunday recommends plants based on its needs and where you live.

Honeycrisp Apple Tree | Sunday

Honeycrisp Apple Tree | Sunday

Feed Ad from

Sunday

Sunday
Sunday

We are here each step of the way for you. Our Sunday Guarantee includes one year complete coverage for all live plants and trees.

Butterflies Magnolia Tree | Sunday

Butterflies Magnolia Tree | Sunday

Feed Ad from

Sunday

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.getsunday.com/

Domain Rating

47
This is the overall metric that matters most, as it sets
Sunday
domain SEO authority.

It shows the power of
Sunday
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.getsunday.com/
, as their domain authority is
47
, their score can be considered under average.

Here, for
https://www.getsunday.com/
, as their domain authority is
47
, their score can be considered average.

Here, for
https://www.getsunday.com/
, as their domain authority is
47
, their score can be considered pretty good! 🙌

Here, for
https://www.getsunday.com/
, as their domain authority is
47
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3176
One of the most important metrics for
Sunday
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10960
) and their Domain Rating.

Total Keywords

10960
Why does this matter for
Sunday
SEO strategy? 

This is the total number of keywords where 
Sunday
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

893
The total number of domain who have a link to  
Sunday
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Sunday
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

25

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Related Industries

Garden

brands overview

A garden is a small piece of ground used to grow vegetables, fruit, herbs, or flowers. It is usually located near home and is considered part of the Home industry. 

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