Surely

Marketing Strategy Breakdown

Logo of
Surely
An overview of
Surely
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Surely

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Surely ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Surely team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 52.0% of their emails - the main ones they use are 🍷 ☀️ 😴 🎁 📢 👀.

On Panoramata, we gather and analyze the entire Surely email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'The best NA sangria 🍊' and 'Fun fact(s)...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.hisurely.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Surely

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
23.0
characters

What about

Surely

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1093.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Surely

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in - time - for - Dry - 50% - added

Emoji use in subject lines

52.0
% of subject lines have emojis

Most popular emojis

🍷 - ☀️ - 😴 - 🎁 - 📢 - 👀

🍷 - ☀️ - 😴 - 🎁 - 📢 - 👀

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Surely

Featured Email Marketing Assets from

Surely

The best NA sangria 🍊

The best NA sangria 🍊

Email from

Surely

Fun fact(s)...

Fun fact(s)...

Email from

Surely

Want early access? 👀

Want early access? 👀

Email from

Surely

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Surely

Featured Ads and Paid Media Assets from

Surely

Surely
Surely

Feed Ad from

Surely

Surely
Surely

Feed Ad from

Surely

Surely
Surely

Feed Ad from

Surely

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hisurely.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Surely
domain SEO authority.

It shows the power of
Surely
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hisurely.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://www.hisurely.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://www.hisurely.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://www.hisurely.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

37
One of the most important metrics for
Surely
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
59
) and their Domain Rating.

Total Keywords

59
Why does this matter for
Surely
SEO strategy? 

This is the total number of keywords where 
Surely
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

508
The total number of domain who have a link to  
Surely
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1290
What's a backlink? A link from another domain that redirect to  
Surely
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1287

Backlinks NoFollow

621

Backlinks Redirect

3

Backlinks Images

30

Backlinks Frame

0

Backlinks Form

0

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Surely

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

Discover →More details →
Fomo

Fomo

Social proof selling tool.

widgets

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Loox

Loox

Visual reviews for Shopify webstores.

shop

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

Discover →More details →
route

route

Shipping protection for merchants.

shipping

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Refersion

Refersion

Affiliate tracking management program.

ads

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →

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Wine is an alcoholic drink typically made from fermented grapes. Wine has sophistication, class, and also comes in numerous varieties with many qualities to explore. The wine market is likely to be driven by the increasing demand due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks globally.

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