Marketing strategy, email examples, ads, inspiration and more.
Average subject length
36
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
2717.51
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-7.8
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
50.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Sale - All - Bras - $39 - Your - yours
Words appearing most often in the sampled subject lines.
Most popular emojis
📣 - ⚡ - ❤️ - 💌 - 💤 - ⏰
Emojis appearing most often in the sampled subject lines.
Domain rating
39
/ 100
Lower authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
193244
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
60195
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
0
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
26801
Total links from other websites pointing to this brand.
Text backlinks
26119
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
19957
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
682
Backlinks that lead to the brand through a redirect.
Image backlinks
8590
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
0
Links recorded through HTML form actions.
Explore more brands in these industries
On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Taking Shape.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -7,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Taking Shape could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 📣 ⚡ ❤️ 💌 💤 ⏰.
On Panoramata, we gather and analyze the entire Taking Shape email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '📣 SALE! Up to 50% off Selected Styles' and '⚡ Flash Sale! $49 Selected Tops'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 39 on https://takingshape.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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