Taking Shape

Marketing Strategy Breakdown

Logo of
Taking Shape
An overview of
Taking Shape
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Taking Shape

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Taking Shape.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -7,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Taking Shape could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 📣 ⚡ ❤️ 💌 💤 ⏰.

On Panoramata, we gather and analyze the entire Taking Shape email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '📣 SALE! Up to 50% off Selected Styles' and '⚡ Flash Sale! $49 Selected Tops'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 39 on https://takingshape.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Taking Shape

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Taking Shape

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2717.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-7.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Taking Shape

 gets a score of

-7.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Sale - All - Bras - $39 - Your - yours

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

📣 - ⚡ - ❤️ - 💌 - 💤 - ⏰

📣 - ⚡ - ❤️ - 💌 - 💤 - ⏰

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAnd finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Taking Shape

Featured Email Marketing Assets from

Taking Shape

📣 SALE! Up to 50% off Selected Styles

📣 SALE! Up to 50% off Selected Styles

Email from

Taking Shape

⚡ Flash Sale! $49 Selected Tops

⚡ Flash Sale! $49 Selected Tops

Email from

Taking Shape

Must Have Knitwear Now 40% off

Must Have Knitwear Now 40% off

Email from

Taking Shape

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Taking Shape

Featured Ads and Paid Media Assets from

Taking Shape

Taking Shape
Taking Shape

Fresh PicksMonochrome mixed back with deep winter greens is the colour combo of the moment

Check In

Check In

Feed Ad from

Taking Shape

Taking Shape
Taking Shape

Taking Shape Watergardens Grand Opening

Taking Shape Watergardens Grand Opening

Feed Ad from

Taking Shape

Taking Shape
Taking Shape

Feed Ad from

Taking Shape

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://takingshape.com/

Domain Rating

39
This is the overall metric that matters most, as it sets
Taking Shape
domain SEO authority.

It shows the power of
Taking Shape
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://takingshape.com/
, as their domain authority is
39
, their score can be considered under average.

Here, for
https://takingshape.com/
, as their domain authority is
39
, their score can be considered average.

Here, for
https://takingshape.com/
, as their domain authority is
39
, their score can be considered pretty good! 🙌

Here, for
https://takingshape.com/
, as their domain authority is
39
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

193244
One of the most important metrics for
Taking Shape
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
60195
) and their Domain Rating.

Total Keywords

60195
Why does this matter for
Taking Shape
SEO strategy? 

This is the total number of keywords where 
Taking Shape
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Taking Shape
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

26801
What's a backlink? A link from another domain that redirect to  
Taking Shape
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

26119

Backlinks NoFollow

19957

Backlinks Redirect

682

Backlinks Images

8590

Backlinks Frame

0

Backlinks Form

0

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Taking Shape

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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