Tempo Fit

Marketing Strategy Breakdown

Logo of
Tempo Fit
An overview of
Tempo Fit
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Tempo Fit

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Tempo Fit, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Tempo Fit could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 32.0% of their emails - the main ones they use are 💪 ⏰ 🎉 ☀️ 🎁.

We display here a overview of Tempo Fit email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Our biggest sale of the year starts...now 🎁' and 'Now in stores in over 100 U.S. cities!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://tempo.fit/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Tempo Fit

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Tempo Fit

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4075.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tempo Fit

 gets a score of

1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

pays - Save - $400 - Our - Complete - on

Emoji use in subject lines

32.0
% of subject lines have emojis

Most popular emojis

💪 - ⏰ - 🎉 - ☀️ - 🎁

💪 - ⏰ - 🎉 - ☀️ - 🎁

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Tempo Fit

Featured Email Marketing Assets from

Tempo Fit

Our biggest sale of the year starts...now 🎁

Our biggest sale of the year starts...now 🎁

Email from

Tempo Fit

Now in stores in over 100 U.S. cities!

Now in stores in over 100 U.S. cities!

Email from

Tempo Fit

💪 Reach your goals with Tempo

💪 Reach your goals with Tempo

Email from

Tempo Fit

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Tempo Fit

Featured Ads and Paid Media Assets from

Tempo Fit

Tempo Fit
Tempo Fit

Feed Ad from

Tempo Fit

Tempo Fit
Tempo Fit

Feed Ad from

Tempo Fit

Tempo Fit
Tempo Fit

Feed Ad from

Tempo Fit

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://tempo.fit/

Domain Rating

58
This is the overall metric that matters most, as it sets
Tempo Fit
domain SEO authority.

It shows the power of
Tempo Fit
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://tempo.fit/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://tempo.fit/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://tempo.fit/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://tempo.fit/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22389
One of the most important metrics for
Tempo Fit
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7632
) and their Domain Rating.

Total Keywords

7632
Why does this matter for
Tempo Fit
SEO strategy? 

This is the total number of keywords where 
Tempo Fit
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2334
The total number of domain who have a link to  
Tempo Fit
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

21377
What's a backlink? A link from another domain that redirect to  
Tempo Fit
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

21319

Backlinks NoFollow

12625

Backlinks Redirect

54

Backlinks Images

468

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Tempo Fit

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Affirm

Affirm

Monthly payment option for purchases.

payment

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

Discover →More details →
Vercel

Vercel

Serverless hosting platform. Previously known as ZEIT.

hosting

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Alibaba

Lifestyle

More details →

Steamboat Resort

Lifestyle

More details →

Rad Power Bikes

Lifestyle

More details →

Crystals

Lifestyle

More details →

Cairn

Lifestyle

More details →

Rogue

Lifestyle

More details →

Related Insights

Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.

Marketing
Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Singles' Day deals you can try for your own brand

It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.

Marketing
Singles' Day deals you can try for your own brand

How to Benchmark an eCommerce Store

On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.

Marketing
How to Benchmark an eCommerce Store

Related Industries

Sport

brands overview

Sport
brands →

Lifestyle

brands overview

Lifestyle
brands →

Ready to dive in?
Get started today.