Interested to gather some elements regarding lastminute ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -7,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).
Fun fact - they're using emojis in 36.84% of their emails - the main ones they use are 🏖️ 💝 💫 🚲 🎭 👩.
On Panoramata, we gather and analyze the entire lastminute email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Get away from just £178 with our Flash Sales' and 'Get away from just £116 with our Flash Sales'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.lastminute.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
lastminute
then?
With their average of
42
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
lastminute
gets a score of
-7.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Emarsys
Most common words
with - our - Flash - Sales - Show - inspiration
Emoji use in subject lines
Most popular emojis
🏖️ - 💝 - 💫 - 🚲 - 🎭 - 👩
🏖️ - 💝 - 💫 - 🚲 - 🎭 - 👩
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Get away from just £178 with our Flash Sales
Email from
lastminute
Get away from just £116 with our Flash Sales
Email from
lastminute
🏖️ 😎 Summer like a pro with our expertly selected deals
Email from
lastminute
Beaches, sunshine, entertainment – Dubai has it all! Combine two holidays in one, by simply stopping over in Dubai before heading to your final destination.
Feed Ad from
lastminute
From the moment you arrive in sunny Southwest Florida, you'll find that good days come naturally here🐬🏝\u{1FA74}
Feed Ad from
lastminute
Now is the time to rediscover the world and benefit from great savings, with offers from the World's Best Airline.
Feed Ad from
lastminute
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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