Tovala

Marketing Strategy Breakdown

Logo of
Tovala
An overview of
Tovala
Marketing Strategy data - their Email Marketing Strategy (some of their
Sparkpost
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Tovala

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Tovala, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sparkpost .

Fun fact - they're using emojis in 16.51% of their emails - the main ones they use are ⭐ 💥 🍳 ⚡ 👩 ⏰.

On Panoramata, we gather and analyze the entire Tovala email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Our Memorial Day Sale is ending soon (this weekend only).' and 'Memorial Day Sale ends today! Last chance to save 🎊.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.tovala.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Tovala

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Tovala

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

617.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tovala

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sparkpost

Most common words

purchase - I've - ever - made - Our - delicious.

Emoji use in subject lines

16.51
% of subject lines have emojis

Most popular emojis

⭐ - 💥 - 🍳 - ⚡ - 👩 - ⏰

⭐ - 💥 - 🍳 - ⚡ - 👩 - ⏰

Yes, these emojis are pretty. But what are their usage telling us? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tovala

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Featured Email Marketing Assets from

Tovala

Our Memorial Day Sale is ending soon (this weekend only).

Our Memorial Day Sale is ending soon (this weekend only).

Email from

Tovala

Memorial Day Sale ends today! Last chance to save 🎊.

Memorial Day Sale ends today! Last chance to save 🎊.

Email from

Tovala

Sale Extended: Last chance to save $250 on the Tovala Smart Oven.

Sale Extended: Last chance to save $250 on the Tovala Smart Oven.

Email from

Tovala

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Featured Ads and Paid Media Examples from

Tovala

Tovala
Tovala

Feed Ad from

Tovala

Tovala
Tovala

Feed Ad from

Tovala

Tovala
Tovala

Feed Ad from

Tovala

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tovala.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Tovala
domain SEO authority.

It shows the power of
Tovala
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tovala.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://www.tovala.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://www.tovala.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://www.tovala.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

94485
One of the most important metrics for
Tovala
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6651
) and their Domain Rating.

Total Keywords

6651
Why does this matter for
Tovala
SEO strategy? 

This is the total number of keywords where 
Tovala
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

210
The total number of domain who have a link to  
Tovala
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6440
What's a backlink? A link from another domain that redirect to  
Tovala
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6394

Backlinks NoFollow

2609

Backlinks Redirect

46

Backlinks Images

335

Backlinks Frame

0

Backlinks Form

0

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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what my competitors are doing
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