Flourist

Marketing Strategy Breakdown

Logo of
Flourist
An overview of
Flourist
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Flourist

- Ecommerce marketing strategy

Interested to gather some elements regarding Flourist ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Flourist team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.47% of their emails - the main ones they use are 👋 ⏰ 🍞 ✨ 🧀 💛.

We display here a overview of Flourist email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '★★★ The reviews are in ...' and 'Two More Days to Save!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://flourist.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Flourist

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Flourist

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4722.66
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Flourist

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Rugelach - Dry - Einkorn - Pecan - Bars - Muffins

Emoji use in subject lines

19.47
% of subject lines have emojis

Most popular emojis

👋 - ⏰ - 🍞 - ✨ - 🧀 - 💛

👋 - ⏰ - 🍞 - ✨ - 🧀 - 💛

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Flourist

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Featured Email Marketing Assets from

Flourist

★★★ The reviews are in ...

★★★ The reviews are in ...

Email from

Flourist

Two More Days to Save!

Two More Days to Save!

Email from

Flourist

Summer Dreaming 🌞

Summer Dreaming 🌞

Email from

Flourist

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Featured Ads and Paid Media Examples from

Flourist

Flourist
Flourist

Feed Ad from

Flourist

Flourist
Flourist

Feed Ad from

Flourist

Flourist
Flourist

Feed Ad from

Flourist

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://flourist.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Flourist
domain SEO authority.

It shows the power of
Flourist
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://flourist.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://flourist.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://flourist.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://flourist.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6611
One of the most important metrics for
Flourist
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4751
) and their Domain Rating.

Total Keywords

4751
Why does this matter for
Flourist
SEO strategy? 

This is the total number of keywords where 
Flourist
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

685
The total number of domain who have a link to  
Flourist
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6372
What's a backlink? A link from another domain that redirect to  
Flourist
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5805

Backlinks NoFollow

1035

Backlinks Redirect

14

Backlinks Images

93

Backlinks Frame

0

Backlinks Form

495

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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route

route

Shipping protection for merchants.

shipping

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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on competitors"
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