Warby Parker

Marketing Strategy Breakdown

Logo of
Warby Parker

Warby Parker offers high-quality eyeglasses, sunglasses, contacts, and eye exams at an affordable price. Plus, for every pair of glasses or sunglasses sold, a pair of glasses is distributed to someone in need.

An overview of
Warby Parker
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Warby Parker

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Warby Parker ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Warby Parker team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

Fun fact - they're using emojis in 44896% of their emails - the main ones they use are 📣 ❄️.

On Panoramata, we gather and analyze the entire Warby Parker email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Eye health reminder!' and 'All signs point to sunglasses'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 81 on https://www.warbyparker.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Warby Parker

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Warby Parker

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1871.12
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Warby Parker

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

Electrifying. - Sitting - Contacts - scan - questions - deserve

Emoji use in subject lines

1.12
% of subject lines have emojis

Most popular emojis

📣 - ❄️

📣 - ❄️

Yes, these emojis are pretty. But what are their usage telling us? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Warby Parker

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Featured Email Marketing Assets from

Warby Parker

Eye health reminder!

Eye health reminder!

Email from

Warby Parker

All signs point to sunglasses

All signs point to sunglasses

Email from

Warby Parker

Sunglasses made for summer

Sunglasses made for summer

Email from

Warby Parker

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Featured Ads and Paid Media Examples from

Warby Parker

Warby Parker
Warby Parker

We're coming soon to Rosedale Center! Sign up for updates so you don't miss our new store opening.

Our Roseville store is underway 🙂

Our Roseville store is underway 🙂

Feed Ad from

Warby Parker

Warby Parker
Warby Parker

Visit our newest store in Miami for all things glasses, sunglasses, and contacts.

We're open at Brickell City Centre!

We're open at Brickell City Centre!

Feed Ad from

Warby Parker

Warby Parker
Warby Parker

Try 5 frames for free with the Home Try-On program

Choose five frames to try for five days

Choose five frames to try for five days

Feed Ad from

Warby Parker

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.warbyparker.com/

Domain Rating

81
This is the overall metric that matters most, as it sets
Warby Parker
domain SEO authority.

It shows the power of
Warby Parker
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.warbyparker.com/
, as their domain authority is
81
, their score can be considered under average.

Here, for
https://www.warbyparker.com/
, as their domain authority is
81
, their score can be considered average.

Here, for
https://www.warbyparker.com/
, as their domain authority is
81
, their score can be considered pretty good! 🙌

Here, for
https://www.warbyparker.com/
, as their domain authority is
81
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1029073
One of the most important metrics for
Warby Parker
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
199485
) and their Domain Rating.

Total Keywords

199485
Why does this matter for
Warby Parker
SEO strategy? 

This is the total number of keywords where 
Warby Parker
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15135
The total number of domain who have a link to  
Warby Parker
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Warby Parker
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Monthly payment option for purchases.

payment

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Datadog

Cloud Monitoring as a Service system.

analytics

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Gladly

Customer service technology platform.

analytics

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widgets

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Related Industries

Glasses

brands overview

Companies in the glasses industry manufacture ophthalmic products including contact lenses, prescription glasses frames and lenses, and sunglasses. Some of the perks you’ll enjoy when wearing glasses are improved visual acuity as it is an excellent choice for correcting refractive errors. They are reliable protection for your eyes against the sun and pollution. They are also stable, comfortable to wear, affordable, and easy to maintain.

Glasses
brands →

Personal Care

brands overview

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brands →

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