Valentino

Marketing Strategy Breakdown

Logo of
Valentino

Maison Valentino was founded in 1960 by Valentino Garavani & Giancarlo Giammetti. The Creative Direction as of July 7th 2016 was appointed to Pierpaolo Piccioli.

The Maison Valentino plays a major role in the luxury division through tradition and innovation, a necessary combination for a creative industry that generates the sense of beauty.

Valentino’s fashion is displayed through the Haute Couture and Prêt-à-Porter lines for women and for men and through the Valentino Garavani accessories lines that include shoes, bags, small leather goods, eyewear, scarves, ties and fragrances. An aesthetic universe, present in over 100 countries through 175 Valentino directly-operated boutiques and over 1500 points of sale.

An overview of
Valentino
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Valentino

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Valentino? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Valentino team!

Fun fact - they're using emojis in 3.39% of their emails - the main ones they use are 💗 🖤.

We display here a overview of Valentino email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Valentino Garavani Small Roman Stud bag online exclusive' and 'Creating Shared Value'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.valentino.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Valentino

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Valentino

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1591.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Valentino

 gets a score of

-5.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

elegance - The - only - one - Introducing: - Narratives

Emoji use in subject lines

3.39
% of subject lines have emojis

Most popular emojis

💗 - 🖤

💗 - 🖤

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Valentino

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Featured Email Marketing Assets from

Valentino

Valentino Garavani Small Roman Stud bag online exclusive

Valentino Garavani Small Roman Stud bag online exclusive

Email from

Valentino

Creating Shared Value

Creating Shared Value

Email from

Valentino

Refined elegance

Refined elegance

Email from

Valentino

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Featured Ads and Paid Media Examples from

Valentino

Valentino
Valentino

Visit Valentino.com, discover the new products and shop now!

Small Roman Stud The Handle Bag In Nappa

Small Roman Stud The Handle Bag In Nappa

Feed Ad from

Valentino

Valentino
Valentino

Valentino Promenade

Valentino Promenade

Feed Ad from

Valentino

Valentino
Valentino

Besuchen Sie Valentino.com, entdecken Sie die Neuheiten und kaufen Sie jetzt ein!

Small Roman Stud The Handle Bag In Nappa

Small Roman Stud The Handle Bag In Nappa

Feed Ad from

Valentino

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.valentino.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Valentino
domain SEO authority.

It shows the power of
Valentino
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.valentino.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.valentino.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.valentino.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.valentino.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1086542
One of the most important metrics for
Valentino
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
104341
) and their Domain Rating.

Total Keywords

104341
Why does this matter for
Valentino
SEO strategy? 

This is the total number of keywords where 
Valentino
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Valentino
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

636251
What's a backlink? A link from another domain that redirect to  
Valentino
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

635901

Backlinks NoFollow

69123

Backlinks Redirect

322

Backlinks Images

80368

Backlinks Frame

4

Backlinks Form

17

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