Baboon To The Moon

Marketing Strategy Breakdown

Logo of
Baboon To The Moon

BABOON TO THE MOON is an adventure brand - we make versatile, technical and radical bags. All with a lifetime warranty and free shipping in the US.

An overview of
Baboon To The Moon
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Baboon To The Moon

- Ecommerce marketing strategy

There’s a lot to learn from Baboon To The Moon ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Baboon To The Moon team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 14.86% of their emails - the main ones they use are 🎁 ✨ 🌊 👀 ❤️ 🎉.

We display here a overview of Baboon To The Moon email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'THIS WEEKEND ONLY' and 'FINAL HOURS⏲'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://baboontothemoon.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Baboon To The Moon

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
22.0
characters

What about

Baboon To The Moon

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1672.37
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Baboon To The Moon

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

COMING - SOON: - BEST - FRIENDS - 2021: - it

Emoji use in subject lines

14.86
% of subject lines have emojis

Most popular emojis

🎁 - ✨ - 🌊 - 👀 - ❤️ - 🎉

🎁 - ✨ - 🌊 - 👀 - ❤️ - 🎉

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Baboon To The Moon

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Featured Email Marketing Assets from

Baboon To The Moon

THIS WEEKEND ONLY

THIS WEEKEND ONLY

Email from

Baboon To The Moon

FINAL HOURS⏲

FINAL HOURS⏲

Email from

Baboon To The Moon

WHAT'S YOUR FAVORITE COLOR

WHAT'S YOUR FAVORITE COLOR

Email from

Baboon To The Moon

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Featured Ads and Paid Media Examples from

Baboon To The Moon

Baboon To The Moon
Baboon To The Moon

NEW! Rainbow City Backpacks

Colorful Backpacks

Colorful Backpacks

Feed Ad from

Baboon To The Moon

Baboon To The Moon
Baboon To The Moon

NEW! Rainbow City Backpacks

City Backpacks

City Backpacks

Feed Ad from

Baboon To The Moon

Baboon To The Moon
Baboon To The Moon

NEW! Rainbow City Backpacks

Colorful City Backpacks

Colorful City Backpacks

Feed Ad from

Baboon To The Moon

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://baboontothemoon.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Baboon To The Moon
domain SEO authority.

It shows the power of
Baboon To The Moon
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://baboontothemoon.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://baboontothemoon.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://baboontothemoon.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://baboontothemoon.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7473
One of the most important metrics for
Baboon To The Moon
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1744
) and their Domain Rating.

Total Keywords

1744
Why does this matter for
Baboon To The Moon
SEO strategy? 

This is the total number of keywords where 
Baboon To The Moon
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

761
The total number of domain who have a link to  
Baboon To The Moon
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

146
What's a backlink? A link from another domain that redirect to  
Baboon To The Moon
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

146

Backlinks NoFollow

123

Backlinks Redirect

0

Backlinks Images

70

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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Active Campaign

Marketing automation, email marketing and behavioral analysis.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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"Incredible benchmarks"
"Got
5 wow moments
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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Related Industries

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

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