BABOON TO THE MOON is an adventure brand - we make versatile, technical and radical bags. All with a lifetime warranty and free shipping in the US.
There’s a lot to learn from Baboon To The Moon ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Baboon To The Moon team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 14.86% of their emails - the main ones they use are 🎁 ✨ 🌊 👀 ❤️ 🎉.
We display here a overview of Baboon To The Moon email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'THIS WEEKEND ONLY' and 'FINAL HOURS⏲'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://baboontothemoon.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject lenght
What about
Baboon To The Moon
then?
With their average of
22
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Baboon To The Moon
gets a score of
-1.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
COMING - SOON: - BEST - FRIENDS - 2021: - it
Emoji use in subject lines
Most popular emojis
🎁 - ✨ - 🌊 - 👀 - ❤️ - 🎉
🎁 - ✨ - 🌊 - 👀 - ❤️ - 🎉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
THIS WEEKEND ONLY
Email from
Baboon To The Moon
FINAL HOURS⏲
Email from
Baboon To The Moon
WHAT'S YOUR FAVORITE COLOR
Email from
Baboon To The Moon
NEW! Rainbow City Backpacks
Feed Ad from
Baboon To The Moon
NEW! Rainbow City Backpacks
Feed Ad from
Baboon To The Moon
NEW! Rainbow City Backpacks
Feed Ad from
Baboon To The Moon
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →AdRoll for Shopify
Attract new audiences and convert your site abandoners.
shop
Discover →More details →Active Campaign
Marketing automation, email marketing and behavioral analysis.
analytics
Discover →More details →AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
Discover →More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
Discover →More details →CrazyEgg
Crazy Egg provides visualization of visits to your website.
analytics
Discover →More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →iubenda
iubenda allows you to generate a Privacy Policy in three steps.
widgets
Discover →More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
ads
Discover →More details →Outbrain
Outbrain provides content engagement by linking to other articles.
ads
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
Discover →More details →Privy
Tools to grow your email list by using website banners, popups and exit intent.
widgets
Discover →More details →Rebuy
Data-driven personalization and merchandizing solutions for eCommerce.
analytics
Discover →More details →Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
Discover →More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify Geolocation
Language and currency recommendations plugin for Shopify
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
Discover →More details →Shopify Plus
Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.
shop
Discover →More details →Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →SkimLinks
A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.
ads
Discover →More details →Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
Discover →More details →Termly
GDPR Compliance Software, legal policy generators and cookie consent manager
widgets
Discover →More details →Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
Discover →More details →TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
Discover →More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
Discover →More details →Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
Discover →More details →Need to boost your email marketing strategies? Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?
It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.
Here we listed five mistakes that cause businesses to struggle with their email marketing campaign.
Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.