Mulberry

Marketing Strategy Breakdown

Logo of
Mulberry
An overview of
Mulberry
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Mulberry

- Ecommerce marketing strategy

Here are some marketing takeaways for Mulberry.

We display here a overview of Mulberry email marketing strategy - along with other brands from the Accessories industry.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Mulberry

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Mulberry

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mulberry

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mulberry

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Mulberry

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Featured Ads and Paid Media Examples from

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Mulberry

Explore a world of expertly crafted icons and fashion classics.

Mulberry

Mulberry

Feed Ad from

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Feed Ad from

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Feed Ad from

Mulberry

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.mulberry.com/row/

Domain Rating

This is the overall metric that matters most, as it sets
Mulberry
domain SEO authority.

It shows the power of
Mulberry
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.mulberry.com/row/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.mulberry.com/row/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.mulberry.com/row/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.mulberry.com/row/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

One of the most important metrics for
Mulberry
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
) and their Domain Rating.

Total Keywords

Why does this matter for
Mulberry
SEO strategy? 

This is the total number of keywords where 
Mulberry
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

The total number of domain who have a link to  
Mulberry
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to  
Mulberry
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

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Related Industries

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Accessories

brands overview

Accessories
brands →

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