uncommon goods

Marketing Strategy Breakdown

Logo of
uncommon goods
An overview of
uncommon goods
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

uncommon goods

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand uncommon goods ecommerce marketing strategy - and from other brands from the Accessories industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 56.72% of their emails - the main ones they use are 🎁 💝 💖 ⏰ 🎉 ✨.

We display here a overview of uncommon goods email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'See what we're buying for ourselves' and '🤣 Dad jokes–priceless. Dad gifts–under $100 👍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://www.uncommongoods.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

uncommon goods

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
49.0
characters

What about

uncommon goods

then?

With their average of

49

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3353.62
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

uncommon goods

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

you - Shake - your - merrymaker - Gifts - sale

Emoji use in subject lines

56.72
% of subject lines have emojis

Most popular emojis

🎁 - 💝 - 💖 - ⏰ - 🎉 - ✨

🎁 - 💝 - 💖 - ⏰ - 🎉 - ✨

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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uncommon goods

Featured Email Marketing Assets from

uncommon goods

See what we're buying for ourselves

See what we're buying for ourselves

Email from

uncommon goods

🤣 Dad jokes–priceless. Dad gifts–under $100 👍

🤣 Dad jokes–priceless. Dad gifts–under $100 👍

Email from

uncommon goods

Morning sunshine!

Morning sunshine!

Email from

uncommon goods

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

uncommon goods

Featured Ads and Paid Media Assets from

uncommon goods

uncommon goods
uncommon goods

"I wear my VOTE necklace daily and love it! I feel powerful and proud wearing it. It is good quality, cute, and goes well everything, not to mention it has a great meaning and message." -Mo, Austin, TX.

The Vote Necklace

The Vote Necklace

Feed Ad from

uncommon goods

uncommon goods
uncommon goods

🎁 Got a birthday coming up? \u{1FA85}Get them an amazing gift from Uncommon Goods.

Unique Birthday Gifts

Unique Birthday Gifts

Feed Ad from

uncommon goods

uncommon goods
uncommon goods

🎁 Got a birthday coming up? \u{1FA85}Get them an amazing gift from Uncommon Goods.

Pewter Angel Coins - Set of 12 | sympathy gifts

Pewter Angel Coins - Set of 12 | sympathy gifts

Feed Ad from

uncommon goods

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.uncommongoods.com/

Domain Rating

80
This is the overall metric that matters most, as it sets
uncommon goods
domain SEO authority.

It shows the power of
uncommon goods
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.uncommongoods.com/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://www.uncommongoods.com/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://www.uncommongoods.com/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://www.uncommongoods.com/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1570865
One of the most important metrics for
uncommon goods
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
346132
) and their Domain Rating.

Total Keywords

346132
Why does this matter for
uncommon goods
SEO strategy? 

This is the total number of keywords where 
uncommon goods
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

43714
The total number of domain who have a link to  
uncommon goods
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1334699
What's a backlink? A link from another domain that redirect to  
uncommon goods
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1333885

Backlinks NoFollow

604614

Backlinks Redirect

495

Backlinks Images

115883

Backlinks Frame

17

Backlinks Form

66

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uncommon goods

Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →

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Related Industries

Gifts

brands overview

Personalized gifts industry is up and blooming with innovative brands offering unique and bespoke styles. Personalised gifts allow customers to write their own little messages, include the receiver’s name, send a gift video, or choose the wrapping they want the retailer to use. Take these brands for example: uncommon goods, Getting Personal, Folksy, and Smartbox France among many others.

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