Email campaign inspiration

Back-To-School Sale

Attach the offer to a restart moment rather than a holiday.

Convert more shoppers

Back to School

Calendar Holiday, Sale

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email examples

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End of August, organize a sale. People are looking to start a new routine at this time of the year.

The season frames the purchase as preparation, which works for categories with no gifting angle.

Casper

Subject line

Back to school made easy.

Home

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Up to 15% off: Make your back to school routine a dream. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ SHOP REVIEWS REFER/EARN FAQ REFER/EARN REVIEWS SHOP View in Browser support@casper.com | +1 888-995-2507 *Offer expires 8/10/21 at 11:59pm PT. Casper Original mattress is 10% off; Casper Wave mattress, Casper Wave Hybrid mattress, Casper Nova mattress, and Casper Nova Hybrid mattress are 15% off. Excludes Casper Element Mattress, Glow Light, Bundles, final sale, and clearance items. Cannot be combined with another offer. See casper.com/terms for additional Terms & Conditions. † Terms and Conditions apply.3 World Trade Center - Floor 39 New York, NY 10007 | © 2021 Casper Sleep Inc. If you prefer not to receive emails, you may unsubscribe. Casper Privacy Policy † Terms and Conditions apply.3 World Trade Center - Floor 39 New York, NY 10007 © 2021 Casper Sleep Inc. If you prefer not to receive emails, you may unsubscribe. Casper Privacy Policy

Organifi

Subject line

Back To School Savings - Free Gift!

Health & Wellness

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The Back To School Special: Big Savings On 2 Immunity-Boosting Powerhouses! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ PRODUCTS BEST SELLERS BUNDLES BLOG CONTACT US it’s “back to school” time is your immune system ready? It’s the Immune Support Bundle: A double-pack of protection to give your hard-working immune system extra strength and intuitive power. It’s a holistic approach to wellness, combining daily support with extra defense when you need them most. All-organic vitamin C, zinc, and more adaptogenic superfoods give your innate immunity a helping hand. Back to school special: For a limited time, your Immune Support Bundle will include an extra box of Immunity (a $40 value) at no charge. That way, you and your family can feel safer as we all reintroduce ourselves to the world. Buy Now Today's Mindset: Self Love. Join the #organifiinsiders for more. PRODUCTS BEST SELLERS BUNDLES BLOG CONTACT US FOLLOW US 7535 Metropolitan Drive, San Diego, CA 92108 1-760-487-8587 You're receiving this email from Organifishop.com. We promise to use your information only according to our privacy policy. © 2021 Organifi. All Rights Reserved. Unsubscribe | View in Browser

Made with whole food, organic ingredients and less than 3g of sugar, Organifi superfood blends match convenience with taste - a perfect dose of nutrition on the go.

CRUDE

Subject line

Back to school? Get a clue! ✏️ 📚

Personal Care

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Your Clean Curriculum @ School of UnLearning ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Sometimes less is more. Change the frequency of CRUDE emails in Manage Preferences or click to Unsubscribe. Crude Personal Care, 824 South 400 West B118 Salt Lake City, UT 84101 ‌

CRUDE is a soap-free skincare system with oil-cleansing at its core. Our plant-based, detergent-free products work to support your skin’s microbiome and protect its natural moisture barrier.

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Vessi

Subject line

✏️🍎 BACK to SCHOOL SALE

Fashion

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Jump back into school with style. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ No longer want to receive these emails? Unsubscribe. Vessi Footwear 196 W 6th Avenue Vancouver, British Columbia V5Y 1H7 ‌

Say goodbye to wet socks and clunky rain boots. Don’t compromise style for functionality, enjoy the best of both worlds with Vessi waterproof sneakers.

Pura Vida Bracelets

Subject line

re: your back-to-school bag

Accessories

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Shop NEW bags for fall! To ensure your Pura Vida Bracelets email is delivered to your inbox, please be sure to add info@puravidabracelets.com to your email address book or contact list. If you wish to no longer receive messages from Pura Vida Bracelets, Inc., click here . 7979 Ivanhoe Avenue Suite 400 San Diego, CA 92037 You received this email from Pura Vida - US. If you would like to unsubscribe, click here.

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I’m planning a [CAMPAIGN] for [BRAND]. Using the "Back-To-School Sale" idea above — Attach the offer to a restart moment rather than a holiday — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Casper, Organifi, CRUDE. Adapt the underlying strategy to my brand.

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