Casper

Marketing Strategy Breakdown

Logo of
Casper
An overview of
Casper
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Casper

- Ecommerce marketing strategy

There’s a lot to learn from Casper ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Casper improve their open rate, especially on mobile devices.

We display here a overview of Casper email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Two days left: Save up to 25% on bundles' and 'Ends tonight: Save over $2 000 on bundles (!)'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://casper.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Casper

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Casper

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3072.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Casper

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

to - 50% - off - select - Save - year.

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Casper

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Featured Email Marketing Assets from

Casper

Two days left: Save up to 25% on bundles

Two days left: Save up to 25% on bundles

Email from

Casper

Ends tonight: Save over $2 000 on bundles (!)

Ends tonight: Save over $2 000 on bundles (!)

Email from

Casper

Get up to $800 off mattresses (!)

Get up to $800 off mattresses (!)

Email from

Casper

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Featured Ads and Paid Media Examples from

Casper

Casper
Casper

Be confident in your mattress purchase with our 100-night risk-free trial. No strings attached!

Feed Ad from

Casper

Casper
Casper

Save big on your dream mattress during our Back to School Sale. Plus, get up to 50% off select sleep essentials.

Casper

Casper

Feed Ad from

Casper

Casper
Casper

Let Casper help you fall asleep faster and stay asleep longer.

Casper Original Hybrid Mattress - Twin

Casper Original Hybrid Mattress - Twin

Feed Ad from

Casper

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://casper.com/

Domain Rating

80
This is the overall metric that matters most, as it sets
Casper
domain SEO authority.

It shows the power of
Casper
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1690129
One of the most important metrics for
Casper
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
389116
) and their Domain Rating.

Total Keywords

389116
Why does this matter for
Casper
SEO strategy? 

This is the total number of keywords where 
Casper
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

14198
The total number of domain who have a link to  
Casper
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

385904
What's a backlink? A link from another domain that redirect to  
Casper
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

384015

Backlinks NoFollow

110028

Backlinks Redirect

446

Backlinks Images

27145

Backlinks Frame

15

Backlinks Form

5

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"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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