Casper

Marketing Strategy Breakdown

Logo of
Casper
An overview of
Casper
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Casper

- Ecommerce marketing strategy

There’s a lot to learn from Casper ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Casper improve their open rate, especially on mobile devices.

We display here a overview of Casper email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Two days left: Save up to 25% on bundles' and 'Ends tonight: Save over $2 000 on bundles (!)'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://casper.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Casper

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
38.0
characters

What about

Casper

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3072.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Casper

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

to - 50% - off - select - Save - year.

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Casper

Featured Email Marketing Assets from

Casper

Two days left: Save up to 25% on bundles

Two days left: Save up to 25% on bundles

Email from

Casper

Ends tonight: Save over $2 000 on bundles (!)

Ends tonight: Save over $2 000 on bundles (!)

Email from

Casper

Get up to $800 off mattresses (!)

Get up to $800 off mattresses (!)

Email from

Casper

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Casper

Featured Ads and Paid Media Assets from

Casper

Casper
Casper

Be confident in your mattress purchase with our 100-night risk-free trial. No strings attached!

Feed Ad from

Casper

Casper
Casper

Save big on your dream mattress during our Back to School Sale. Plus, get up to 50% off select sleep essentials.

Casper

Casper

Feed Ad from

Casper

Casper
Casper

Let Casper help you fall asleep faster and stay asleep longer.

Casper Original Hybrid Mattress - Twin

Casper Original Hybrid Mattress - Twin

Feed Ad from

Casper

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://casper.com/

Domain Rating

80
This is the overall metric that matters most, as it sets
Casper
domain SEO authority.

It shows the power of
Casper
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1690129
One of the most important metrics for
Casper
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
389116
) and their Domain Rating.

Total Keywords

389116
Why does this matter for
Casper
SEO strategy? 

This is the total number of keywords where 
Casper
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

14198
The total number of domain who have a link to  
Casper
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

385904
What's a backlink? A link from another domain that redirect to  
Casper
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

384015

Backlinks NoFollow

110028

Backlinks Redirect

446

Backlinks Images

27145

Backlinks Frame

15

Backlinks Form

5

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Casper

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Affiliate Window

Affiliate Window

The webpage has affiliate window based affiliate links - now known as AWIN.

ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Chartable

Chartable

Podcast Analytics & Attribution

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

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Customer.io

Customer.io

Email people automatically based on what they do (or don't do) in your app.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Okta

Okta

Identity management system.

widgets

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Narrative

Narrative

Data commercialization platform.

ads

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Olark

Olark

Chat with your website visitors while they browse, using your mobile device or instant messenger.

widgets

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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RockerBox

RockerBox

Recent user behaviour ad system.

ads

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Simon Data

Simon Data

Performance marketing platform.

analytics

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

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SpeedCurve

SpeedCurve

Monitoring of the front-end performance of a website

analytics

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Wistia

Wistia

Wistia is a video marketing, sales, and collaboration application.

media

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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