Casper

Marketing Strategy Breakdown

Logo of
Casper
An overview of
Casper
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Casper

- Ecommerce marketing strategy

There’s a lot to learn from Casper ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Casper improve their open rate, especially on mobile devices.

We display here a overview of Casper email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Two days left: Save up to 25% on bundles' and 'Ends tonight: Save over $2 000 on bundles (!)'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://casper.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Casper

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Casper

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3072.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Casper

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

to - 50% - off - select - Save - year.

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Casper

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Featured Email Marketing Assets from

Casper

Two days left: Save up to 25% on bundles

Two days left: Save up to 25% on bundles

Email from

Casper

Ends tonight: Save over $2 000 on bundles (!)

Ends tonight: Save over $2 000 on bundles (!)

Email from

Casper

Get up to $800 off mattresses (!)

Get up to $800 off mattresses (!)

Email from

Casper

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Featured Ads and Paid Media Examples from

Casper

Casper
Casper

Be confident in your mattress purchase with our 100-night risk-free trial. No strings attached!

Feed Ad from

Casper

Casper
Casper

Save big on your dream mattress during our Back to School Sale. Plus, get up to 50% off select sleep essentials.

Casper

Casper

Feed Ad from

Casper

Casper
Casper

Let Casper help you fall asleep faster and stay asleep longer.

Casper Original Hybrid Mattress - Twin

Casper Original Hybrid Mattress - Twin

Feed Ad from

Casper

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://casper.com/

Domain Rating

80
This is the overall metric that matters most, as it sets
Casper
domain SEO authority.

It shows the power of
Casper
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://casper.com/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1690129
One of the most important metrics for
Casper
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
389116
) and their Domain Rating.

Total Keywords

389116
Why does this matter for
Casper
SEO strategy? 

This is the total number of keywords where 
Casper
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

14198
The total number of domain who have a link to  
Casper
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

385904
What's a backlink? A link from another domain that redirect to  
Casper
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

384015

Backlinks NoFollow

110028

Backlinks Redirect

446

Backlinks Images

27145

Backlinks Frame

15

Backlinks Form

5

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Affiliate Window

Affiliate Window

The webpage has affiliate window based affiliate links - now known as AWIN.

ads

More details →
Affirm

Affirm

Monthly payment option for purchases.

payment

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Chartable

Chartable

Podcast Analytics & Attribution

analytics

More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

More details →
Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

More details →
Customer.io

Customer.io

Email people automatically based on what they do (or don't do) in your app.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Casper

) in one single platform

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

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