Organifi

Marketing Strategy Breakdown

Logo of
Organifi

Made with whole food, organic ingredients and less than 3g of sugar, Organifi superfood blends match convenience with taste - a perfect dose of nutrition on the go.

An overview of
Organifi
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Organifi

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Organifi ecommerce marketing strategy - and from other brands from the Health & Wellness industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Organifi could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 30.57% of their emails - the main ones they use are ✨ ❤️ 🍫 💚 💛 ⭐.

On Panoramata, we gather and analyze the entire Organifi email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Superfood Savings: 20% Today Only!' and 'Purify your brain: Save 20%'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.organifishop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Organifi

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Organifi

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

479.68
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Organifi

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

chance: - free - gifts - Happy - Psst - Feed

Emoji use in subject lines

30.57
% of subject lines have emojis

Most popular emojis

✨ - ❤️ - 🍫 - 💚 - 💛 - ⭐

✨ - ❤️ - 🍫 - 💚 - 💛 - ⭐

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Organifi

with Panoramata

Featured Email Marketing Assets from

Organifi

Superfood Savings: 20% Today Only!

Superfood Savings: 20% Today Only!

Email from

Organifi

Purify your brain: Save 20%

Purify your brain: Save 20%

Email from

Organifi

Savor & Save: Get your chocolate on!

Savor & Save: Get your chocolate on!

Email from

Organifi

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Organifi

Organifi
Organifi

Feed Ad from

Organifi

Organifi
Organifi

Feed Ad from

Organifi

Organifi
Organifi

Feed Ad from

Organifi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.organifishop.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
Organifi
domain SEO authority.

It shows the power of
Organifi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.organifishop.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.organifishop.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.organifishop.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.organifishop.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11857
One of the most important metrics for
Organifi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5243
) and their Domain Rating.

Total Keywords

5243
Why does this matter for
Organifi
SEO strategy? 

This is the total number of keywords where 
Organifi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1123
The total number of domain who have a link to  
Organifi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

65204
What's a backlink? A link from another domain that redirect to  
Organifi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

57592

Backlinks NoFollow

17227

Backlinks Redirect

2137

Backlinks Images

6008

Backlinks Frame

0

Backlinks Form

5384

Next live session: How To Steal The Best Ideas From Your Competitors

Upcoming Learning Session - Online Webinar - 16th Oct.
Join us for an exclusive event where you'll learn how to identify the best ideas and campaigns you can take from your competitors — and understand why you shouldn't blindly copy them. You'll discover how to turn these insights into opportunities for your own company.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

More details →
Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

More details →
Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

More details →
Listrak

Listrak

Listrak is an integrated, email marketing solution that offers sensitive management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.

analytics

More details →
Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

More details →
route

route

Shipping protection for merchants.

shipping

More details →
Refersion

Refersion

Affiliate tracking management program.

ads

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

More details →
Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →

Discover the best way to track brands (like

Organifi

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Hello Day

Health & Wellness

More details →

HVMN

Health & Wellness

More details →

Organifi

Health & Wellness

More details →

Ace of Air

Health & Wellness

More details →

KIKI Health

Health & Wellness

More details →

Percko - EN

Health & Wellness

More details →

Related Insights

40 Discount & Promotion Ideas for eCommerce Brands (with Examples)

Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?

Marketing
40 Discount & Promotion Ideas for eCommerce Brands (with Examples)

10 Creative Email Marketing Campaign Ideas for Labor Day

Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.

Marketing
10 Creative Email Marketing Campaign Ideas for Labor Day

Supplements Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.

Marketing
Supplements Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

The Ultimate Ecommerce Guide to Marketing For Baby & Kids Brands

The baby and kid's market is an exciting industry where mixed emotions of joy and parental challenges meet. Effective marketing to parents and their children goes beyond simply offering your products and solutions. It acknowledges the broader needs and concerns of parenthood and the childhood journey. Just as seasoned parents have a wealth of "been-there-done-that" advice to offer, you can also get inspiration from these top babies and kids' brands on how to market effectively and authentically and beat the competition.

Marketing
The Ultimate Ecommerce Guide to Marketing For Baby & Kids Brands

Garden Industry: Email Marketing Best Practices

Gardening is like email marketing. It nurtures and lets crops grow. In the same way, email marketing nurtures subscribers so they can grow into customers. How can you grow a secret garden of newsletters that will bear fruit to conversion? Let's discover interesting campaigns and email marketing insights from some of the best DTC brands in the garden industry.

Marketing
Garden Industry: Email Marketing Best Practices

A Step-By-Step Guide to Building Your Marketing Calendar from Scratch

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar. 

Marketing
A Step-By-Step Guide to Building Your Marketing Calendar from Scratch

Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

Ready to dive in?
Get started today.