Vessi

Marketing Strategy Breakdown

Logo of
Vessi

Say goodbye to wet socks and clunky rain boots. Don’t compromise style for functionality, enjoy the best of both worlds with Vessi waterproof sneakers.

An overview of
Vessi
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Vessi

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Vessi, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Vessi team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.77% of their emails - the main ones they use are 🏴 ❗ 👟 🎁 ✔️ 🍂.

We display here a overview of Vessi email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Everyday Move New Color Launch' and '20% OFF Ends at Midnight'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://vessi.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Vessi

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Vessi

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1228.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Vessi

 gets a score of

-0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

getting - lonely. - Stocking - full - Honest - to

Emoji use in subject lines

50.77
% of subject lines have emojis

Most popular emojis

🏴 - ❗ - 👟 - 🎁 - ✔️ - 🍂

🏴 - ❗ - 👟 - 🎁 - ✔️ - 🍂

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Vessi

with Panoramata

Featured Email Marketing Assets from

Vessi

Everyday Move New Color Launch

Everyday Move New Color Launch

Email from

Vessi

20% OFF Ends at Midnight

20% OFF Ends at Midnight

Email from

Vessi

[NEW] Limited editions

[NEW] Limited editions

Email from

Vessi

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Featured Ads and Paid Media Examples from

Vessi

Vessi
Vessi

"I just spent 7 days traveling and sightseeing and walked 50+ miles. It rained (HARD) for a few hours and my socks were dry as can be! These shoes were comfortable, waterproof, and easy to slip on and off. The PERFECT travel shoe!! They did get dirty, but planning on throwing them in the washing machine as soon as I get home! So happy with my purchase."

Held up nicely! - Glynnis P.

Held up nicely! - Glynnis P.

Feed Ad from

Vessi

Vessi
Vessi

🖤 Love wearing everything black? Meet Vessis All-Black Lineup – shoes that go perfectly with all your favorite dark fits.Our comfortable, waterproof design offers a versatile style that can be worn all year round, no matter the season.👉 Click or swipe to get the perfect black sneakers you can wear anytime.

Get All-Black Sneakers You'll Wear Everywhere 🖤

Get All-Black Sneakers You'll Wear Everywhere 🖤

Feed Ad from

Vessi

Vessi
Vessi

🖤 Love wearing everything black? Meet Vessis All-Black Lineup – shoes that go perfectly with all your favorite dark fits.Our comfortable, waterproof design offers a versatile style that can be worn all year round, no matter the season.👉 Click or swipe to get the perfect black sneakers you can wear anytime.

Get All-Black Sneakers You'll Wear Everywhere 🖤

Get All-Black Sneakers You'll Wear Everywhere 🖤

Feed Ad from

Vessi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://vessi.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Vessi
domain SEO authority.

It shows the power of
Vessi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://vessi.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://vessi.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://vessi.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://vessi.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

186826
One of the most important metrics for
Vessi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
20959
) and their Domain Rating.

Total Keywords

20959
Why does this matter for
Vessi
SEO strategy? 

This is the total number of keywords where 
Vessi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2611
The total number of domain who have a link to  
Vessi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13946
What's a backlink? A link from another domain that redirect to  
Vessi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13810

Backlinks NoFollow

6247

Backlinks Redirect

135

Backlinks Images

1838

Backlinks Frame

0

Backlinks Form

1

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The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

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