Email campaign inspiration

Your Main Proposition Value

State the reason to choose this brand before asking for an order.

Acquire customers
Evergreen
Branding

Get 104 email marketing ideas with examples, ecommerce resources and trends

Receive exclusive ecommerce marketing swipe files and resources in your inbox every two weeks. Join 18k+ subscribers.
★★★★★ "The only newsletter I'm forwarding every time."

email examples

See how brands use this strategy. Open an email to view the full design.

More email examples ↓

Take the time to restate your main proposition value to your subscribers. Note - this is an email you can send several times a year, as long as you can offer variations of your proposition value.

The email leads with the job the product does, which reframes the price as the cost of that outcome.

100+ email marketing ideas, ready for your next campaign

Get our email marketing ideas playbook and find your next campaign idea.

Download the playbook
Try this strategy with AI

Plan your campaign with AI

Add your brand, audience and offer to a ready-to-use prompt. Copy it into your preferred AI tool to draft your campaign.

Personalize your prompt
I’m planning a [CAMPAIGN] for [BRAND]. Using the "Your Main Proposition Value" idea above — State the reason to choose this brand before asking for an order — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Ten Thousand, Black Rifle Coffee, Empathy wines. Adapt the underlying strategy to my brand.

Original email text