Monitoring Website Traffic Organic SEO data and Email Marketing Data for Empathy wines, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Empathy wines could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 91.3% of their emails - the main ones they use are 🍷 ❤️ 🏀 ☘️ 👀 🎉.
On Panoramata, we gather and analyze the entire Empathy wines email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Listen to GaryVee's New Podcast 🍷' and 'Get Ground Shipping Included ❤️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://empathywines.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
What about
Empathy wines
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Empathy wines
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
This - is - Exciting - Happy - Learn - Off
Emoji use in subject lines
Most popular emojis
🍷 - ❤️ - 🏀 - ☘️ - 👀 - 🎉
🍷 - ❤️ - 🏀 - ☘️ - 👀 - 🎉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Listen to GaryVee's New Podcast 🍷
Email from
Empathy wines
Get Ground Shipping Included ❤️
Email from
Empathy wines
Last Chance: Ground Shipping Included
Email from
Empathy wines
Feed Ad from
Empathy wines
Feed Ad from
Empathy wines
Feed Ad from
Empathy wines
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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CrazyEgg
Crazy Egg provides visualization of visits to your website.
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Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
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Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
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Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
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Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
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Discover →More details →MailChimp for Shopify
Connect your Shopify store with your MailChimp account.
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Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
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Retention Science
ReSci help companies maximize customer lifetime value and retention using predictive technology.
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Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
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Discover →More details →Shopify Plus
Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.
shop
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Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
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Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
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Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
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Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
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Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
Discover →More details →Twitter Website Universal Tag
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
analytics
Discover →More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
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Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
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Discover →More details →Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.
Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.
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Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.
