Empathy wines

Marketing Strategy Breakdown

Logo of
Empathy wines
An overview of
Empathy wines
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Empathy wines

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Empathy wines, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Empathy wines could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 91.3% of their emails - the main ones they use are 🍷 ❤️ 🏀 ☘️ 👀 🎉.

On Panoramata, we gather and analyze the entire Empathy wines email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Listen to GaryVee's New Podcast 🍷' and 'Get Ground Shipping Included ❤️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://empathywines.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Empathy wines

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Empathy wines

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2367.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Empathy wines

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

This - is - Exciting - Happy - Learn - Off

Emoji use in subject lines

91.3
% of subject lines have emojis

Most popular emojis

🍷 - ❤️ - 🏀 - ☘️ - 👀 - 🎉

🍷 - ❤️ - 🏀 - ☘️ - 👀 - 🎉

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Empathy wines

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Featured Email Marketing Assets from

Empathy wines

Listen to GaryVee's New Podcast 🍷

Listen to GaryVee's New Podcast 🍷

Email from

Empathy wines

Get Ground Shipping Included ❤️

Get Ground Shipping Included ❤️

Email from

Empathy wines

Last Chance: Ground Shipping Included

Last Chance: Ground Shipping Included

Email from

Empathy wines

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Featured Ads and Paid Media Examples from

Empathy wines

Empathy wines
Empathy wines

Feed Ad from

Empathy wines

Empathy wines
Empathy wines

Feed Ad from

Empathy wines

Empathy wines
Empathy wines

Feed Ad from

Empathy wines

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://empathywines.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Empathy wines
domain SEO authority.

It shows the power of
Empathy wines
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://empathywines.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://empathywines.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://empathywines.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://empathywines.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1398
One of the most important metrics for
Empathy wines
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
869
) and their Domain Rating.

Total Keywords

869
Why does this matter for
Empathy wines
SEO strategy? 

This is the total number of keywords where 
Empathy wines
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

502
The total number of domain who have a link to  
Empathy wines
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3809
What's a backlink? A link from another domain that redirect to  
Empathy wines
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3792

Backlinks NoFollow

1557

Backlinks Redirect

17

Backlinks Images

610

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Apple Pay

The website accepts payments with Apple Pay.

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

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Flexify

Sync the Shopify store with your Facebook Product Catalog.

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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MyShopify

MyShopify

Hosted Shopify store.

link

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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