Ana Luisa

Marketing Strategy Breakdown

Logo of
Ana Luisa

Designer Jewelry starting at $39. See what inspires you today and shop beautiful earrings, bracelets, necklaces, and rings designed with a focus on superb quality. Fast, free shipping both ways.

An overview of
Ana Luisa
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Ana Luisa

- Ecommerce marketing strategy

Interested to gather some elements regarding Ana Luisa ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

Fun fact - they're using emojis in 84.42% of their emails - the main ones they use are 🔥 ✨ ❤️ 👋 💐 👀.

On Panoramata, we gather and analyze the entire Ana Luisa email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Des styles jamais vus auparavant dans votre boîte de réception !' and '❤️ Happy You ❤️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.analuisa.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Ana Luisa

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
52.0
characters

What about

Ana Luisa

then?

With their average of

52

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

767.60
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ana Luisa

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

OH.MY.GOD. - - offrons - vous - impatients - DÈS

Emoji use in subject lines

84.42
% of subject lines have emojis

Most popular emojis

🔥 - ✨ - ❤️ - 👋 - 💐 - 👀

🔥 - ✨ - ❤️ - 👋 - 💐 - 👀

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ana Luisa

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Featured Email Marketing Assets from

Ana Luisa

Des styles jamais vus auparavant dans votre boîte de réception !

Des styles jamais vus auparavant dans votre boîte de réception !

Email from

Ana Luisa

❤️ Happy You ❤️

❤️ Happy You ❤️

Email from

Ana Luisa

Tic-Tac ⏰

Tic-Tac ⏰

Email from

Ana Luisa

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Featured Ads and Paid Media Examples from

Ana Luisa

Ana Luisa
Ana Luisa

"This jewelry is fantastic. I'll go 4-5 days wearing my earrings and completely forget they're in my ears -- they're so minimal and dainty and easy to wear! I get compliments all the time, plus, I was able to checkout using Klarna so I was able to shop all the pieces I had my eye on." ✨

Feed Ad from

Ana Luisa

Ana Luisa
Ana Luisa

Have you met our new friends? We think you guys would really hit it off. Be one the first to shop our newest drops now. ✨

Suzanne Silver

Suzanne Silver

Feed Ad from

Ana Luisa

Ana Luisa
Ana Luisa

Feed Ad from

Ana Luisa

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.analuisa.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
Ana Luisa
domain SEO authority.

It shows the power of
Ana Luisa
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.analuisa.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://www.analuisa.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://www.analuisa.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://www.analuisa.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

169912
One of the most important metrics for
Ana Luisa
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
39228
) and their Domain Rating.

Total Keywords

39228
Why does this matter for
Ana Luisa
SEO strategy? 

This is the total number of keywords where 
Ana Luisa
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2322
The total number of domain who have a link to  
Ana Luisa
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

190
What's a backlink? A link from another domain that redirect to  
Ana Luisa
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

189

Backlinks NoFollow

41

Backlinks Redirect

1

Backlinks Images

20

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Contentful

A headless CMS with an API at its core.

cms

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Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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