Ten Thousand

Marketing Strategy Breakdown

Logo of
Ten Thousand
An overview of
Ten Thousand
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Ten Thousand

- Ecommerce marketing strategy

We'll explore here some marketing assets of Ten Thousand , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Ten Thousand team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Ten Thousand email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Tackle Any Terrain' and 'A Tribute To Murph'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.tenthousand.cc/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Ten Thousand

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
23.0
characters

What about

Ten Thousand

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5778.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ten Thousand

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Laser-Focused - Get - The - For - to - Midweight

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Ten Thousand

Featured Email Marketing Assets from

Ten Thousand

Tackle Any Terrain

Tackle Any Terrain

Email from

Ten Thousand

A Tribute To Murph

A Tribute To Murph

Email from

Ten Thousand

Endless Pursuit of Improvement

Endless Pursuit of Improvement

Email from

Ten Thousand

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Ten Thousand

Featured Ads and Paid Media Assets from

Ten Thousand

Ten Thousand
Ten Thousand

Feed Ad from

Ten Thousand

Ten Thousand
Ten Thousand

World's Best Training Short

World's Best Training Short

Feed Ad from

Ten Thousand

Ten Thousand
Ten Thousand

Feed Ad from

Ten Thousand

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tenthousand.cc/

Domain Rating

55
This is the overall metric that matters most, as it sets
Ten Thousand
domain SEO authority.

It shows the power of
Ten Thousand
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

25526
One of the most important metrics for
Ten Thousand
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8079
) and their Domain Rating.

Total Keywords

8079
Why does this matter for
Ten Thousand
SEO strategy? 

This is the total number of keywords where 
Ten Thousand
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1422
The total number of domain who have a link to  
Ten Thousand
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13139
What's a backlink? A link from another domain that redirect to  
Ten Thousand
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12672

Backlinks NoFollow

5481

Backlinks Redirect

22

Backlinks Images

1344

Backlinks Frame

0

Backlinks Form

441

Need more assets?
Unlock all the assets on

Ten Thousand

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

Discover →More details →
accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
Chartable

Chartable

Podcast Analytics & Attribution

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

Discover →More details →
Elfsight

Elfsight

Social website widget provider.

widgets

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

Discover →More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Podsights

Podsights

Podsights advertising tool.

ads

Discover →More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

Discover →More details →
Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
Secure Login by Oxi Apps

Secure Login by Oxi Apps

Easier and Faster Login with Facebook, Google, Twitter, LinkedIn & Amazon for Shopify.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

Discover →More details →
Shopify Unlimited

Shopify Unlimited

Shopify Unlimited Version

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Sumo

Sumo

Sales and marketing strategies to reduce cart abandonment and increase average order value for eCommerce.

analytics

Discover →More details →
SumoMe for Shopify

SumoMe for Shopify

Increase your email subscribers with smart popups. Heatmaps, clickmaps, A/B testing and other advanced customizable options.

shop

Discover →More details →
SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Louis Vuitton

Lifestyle

More details →

Rhone

Fashion

More details →

Rare London

Fashion

More details →

Ranna

Fashion

More details →

Swedish Stockings

Fashion

More details →

Peters Brand

Fashion

More details →

Related Insights

Best Email Journeys for a Product Launch

It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.

Marketing
Best Email Journeys for a Product Launch

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

Marketing
Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

How to Use Comparisons In Email Marketing [with 2022 Examples]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Marketing
How to Use Comparisons In Email Marketing  [with 2022 Examples]

Related Industries

Sportswear

brands overview

Sportswear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.