Ten Thousand

Marketing Strategy Breakdown

Logo of
Ten Thousand
An overview of
Ten Thousand
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Ten Thousand

- Ecommerce marketing strategy

We'll explore here some marketing assets of Ten Thousand , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Ten Thousand team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Ten Thousand email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Tackle Any Terrain' and 'A Tribute To Murph'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.tenthousand.cc/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Ten Thousand

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Ten Thousand

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5778.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ten Thousand

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Laser-Focused - Get - The - For - to - Midweight

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ten Thousand

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Featured Email Marketing Assets from

Ten Thousand

Tackle Any Terrain

Tackle Any Terrain

Email from

Ten Thousand

A Tribute To Murph

A Tribute To Murph

Email from

Ten Thousand

Endless Pursuit of Improvement

Endless Pursuit of Improvement

Email from

Ten Thousand

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Featured Ads and Paid Media Examples from

Ten Thousand

Ten Thousand
Ten Thousand

Feed Ad from

Ten Thousand

Ten Thousand
Ten Thousand

World's Best Training Short

World's Best Training Short

Feed Ad from

Ten Thousand

Ten Thousand
Ten Thousand

Feed Ad from

Ten Thousand

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tenthousand.cc/

Domain Rating

55
This is the overall metric that matters most, as it sets
Ten Thousand
domain SEO authority.

It shows the power of
Ten Thousand
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://www.tenthousand.cc/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

25526
One of the most important metrics for
Ten Thousand
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8079
) and their Domain Rating.

Total Keywords

8079
Why does this matter for
Ten Thousand
SEO strategy? 

This is the total number of keywords where 
Ten Thousand
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1422
The total number of domain who have a link to  
Ten Thousand
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13139
What's a backlink? A link from another domain that redirect to  
Ten Thousand
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12672

Backlinks NoFollow

5481

Backlinks Redirect

22

Backlinks Images

1344

Backlinks Frame

0

Backlinks Form

441

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Softwares and Marketing eCommerce Stack

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Chartable

Chartable

Podcast Analytics & Attribution

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Related Industries

Sportswear

brands overview

Sportswear isn't just for athletes. It's for everyone who likes clothing that allows them to be active and comfortable. Comfortable sportswear will make it easier for your body to sweat and release the heat from moving around. This keeps your body functions at an optimum and opens your pores.

Sportswear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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