Adidas Italy

Marketing Strategy Breakdown

Logo of
Adidas Italy
An overview of
Adidas Italy
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Adidas Italy

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Adidas Italy ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -15,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Adidas Italy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 8.59% of their emails - the main ones they use are 👟 🌎 ⏰ 🙌 ✨ ❄️.

We display here a overview of Adidas Italy email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Love Unites' and 'Grab your sole-mate and kick it at Gov Ball NYC!🏟️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 86 on https://www.adidas.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Adidas Italy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Adidas Italy

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2861.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-15.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Adidas Italy

 gets a score of

-15.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

I'MPOSSIBLE - You - 1° - il - a - aprile

Emoji use in subject lines

8.59
% of subject lines have emojis

Most popular emojis

👟 - 🌎 - ⏰ - 🙌 - ✨ - ❄️

👟 - 🌎 - ⏰ - 🙌 - ✨ - ❄️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line. And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Adidas Italy

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Featured Email Marketing Assets from

Adidas Italy

Love Unites

Love Unites

Email from

Adidas Italy

Grab your sole-mate and kick it at Gov Ball NYC!🏟️

Grab your sole-mate and kick it at Gov Ball NYC!🏟️

Email from

Adidas Italy

Scopri le sneakers più indomabili

Scopri le sneakers più indomabili

Email from

Adidas Italy

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Featured Ads and Paid Media Examples from

Adidas Italy

Adidas Italy
Adidas Italy

Feed Ad from

Adidas Italy

Adidas Italy
Adidas Italy

Feed Ad from

Adidas Italy

Adidas Italy
Adidas Italy

Feed Ad from

Adidas Italy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.adidas.com

Domain Rating

86
This is the overall metric that matters most, as it sets
Adidas Italy
domain SEO authority.

It shows the power of
Adidas Italy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.adidas.com
, as their domain authority is
86
, their score can be considered under average.

Here, for
https://www.adidas.com
, as their domain authority is
86
, their score can be considered average.

Here, for
https://www.adidas.com
, as their domain authority is
86
, their score can be considered pretty good! 🙌

Here, for
https://www.adidas.com
, as their domain authority is
86
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11158728
One of the most important metrics for
Adidas Italy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1340750
) and their Domain Rating.

Total Keywords

1340750
Why does this matter for
Adidas Italy
SEO strategy? 

This is the total number of keywords where 
Adidas Italy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Adidas Italy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

15514862
What's a backlink? A link from another domain that redirect to  
Adidas Italy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13183344

Backlinks NoFollow

567781

Backlinks Redirect

2329985

Backlinks Images

3677240

Backlinks Frame

174

Backlinks Form

1107

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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