Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Anyday ecommerce marketing strategy - and from other brands from the Home industry.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 10.53% of their emails - the main ones they use are 📦 🍋 🥓 🥚 👀.
We display here a overview of Anyday email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '5 NEW microwave recipes that will blow your mind!' and '5 NEW microwave recipes that will blow your mind!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://cookanyday.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Anyday
then?
With their average of
45
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Anyday
gets a score of
-2.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Cocktail - party - appetizers - 5 - What's - the
Emoji use in subject lines
Most popular emojis
📦 - 🍋 - 🥓 - 🥚 - 👀
📦 - 🍋 - 🥓 - 🥚 - 👀
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
5 NEW microwave recipes that will blow your mind!
Email from
Anyday
5 NEW microwave recipes that will blow your mind!
Email from
Anyday
Free shipping on all sets is BACK! Don't miss out! 📦
Email from
Anyday
Should you buy the $55 Starter Set, $120 Everyday Set or the $30 Medium Deep Dish? 🤔 Take our free, 30-second quiz to find out. 🤓 We'll take into consideration: 👉 Cooking experience 👉 Your favorite foods 👉 Your kitchen space
Feed Ad from
Anyday
"First there was the slow cooker, then the air fryer, and then came Anyday – a cookware line designed to revolutionize how people use their microwave to cook quick, restaurant-worthy dishes."- The Today Show
Feed Ad from
Anyday
👇 NEW product drop from Anyday👇 It's mighty in the microwave. 💪 Its superpower is evenly reheating leftovers. 🦸♂️ Introducing The Small Dish by Anyday — the perfect kitchen companion for bringing leftovers back to life. No more piping-hot-on-the outside, freezing-cold-on-the-inside food. ❌
Feed Ad from
Anyday
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.
