Avant Arte

Marketing Strategy Breakdown

Logo of
Avant Arte
An overview of
Avant Arte
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Avant Arte

- Ecommerce marketing strategy

There’s a lot to learn from Avant Arte ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Avant Arte could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 57.14% of their emails - the main ones they use are 📺 🥁 👀 🛫.

We display here a overview of Avant Arte email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Available Now | Concorde by Michael Kagan 🛫' and 'Livestream is starting soon! 📺'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://avantarte.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Avant Arte

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Avant Arte

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3644.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Avant Arte

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

this - month... - Find - out - For - Kagan

Emoji use in subject lines

57.14
% of subject lines have emojis

Most popular emojis

📺 - 🥁 - 👀 - 🛫

📺 - 🥁 - 👀 - 🛫

What does it say about their email marketing strategy - especially on their subject lines? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Avant Arte

Featured Email Marketing Assets from

Avant Arte

Available Now | Concorde by Michael Kagan 🛫

Available Now | Concorde by Michael Kagan 🛫

Email from

Avant Arte

Livestream is starting soon! 📺

Livestream is starting soon! 📺

Email from

Avant Arte

Get ready for the live draw! 🥁

Get ready for the live draw! 🥁

Email from

Avant Arte

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Avant Arte

Featured Ads and Paid Media Assets from

Avant Arte

Avant Arte
Avant Arte

Feed Ad from

Avant Arte

Avant Arte
Avant Arte

Feed Ad from

Avant Arte

Avant Arte
Avant Arte

Feed Ad from

Avant Arte

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://avantarte.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Avant Arte
domain SEO authority.

It shows the power of
Avant Arte
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://avantarte.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://avantarte.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://avantarte.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://avantarte.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5620
One of the most important metrics for
Avant Arte
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4212
) and their Domain Rating.

Total Keywords

4212
Why does this matter for
Avant Arte
SEO strategy? 

This is the total number of keywords where 
Avant Arte
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

671
The total number of domain who have a link to  
Avant Arte
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3942
What's a backlink? A link from another domain that redirect to  
Avant Arte
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3917

Backlinks NoFollow

913

Backlinks Redirect

22

Backlinks Images

458

Backlinks Frame

0

Backlinks Form

1

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Avant Arte

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

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Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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MyShopify

MyShopify

Hosted Shopify store.

link

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Vercel

Vercel

Serverless hosting platform. Previously known as ZEIT.

hosting

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
Wistia

Wistia

Wistia is a video marketing, sales, and collaboration application.

media

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Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →

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