Todd Snyder

Marketing Strategy Breakdown

Logo of
Todd Snyder
An overview of
Todd Snyder
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Todd Snyder

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Todd Snyder ecommerce marketing strategy - and from other brands from the Home industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Todd Snyder could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 0.29% of their emails - the main ones they use are ⏰.

On Panoramata, we gather and analyze the entire Todd Snyder email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'The Terry Cloth Polo Returns' and 'JUST LANDED: Madras'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://www.toddsnyder.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Todd Snyder

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Todd Snyder

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1768.68
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Todd Snyder

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Styles - Todd - s - Favorite - NEW - Camo

Emoji use in subject lines

0.29
% of subject lines have emojis

Most popular emojis

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Todd Snyder

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Featured Email Marketing Assets from

Todd Snyder

The Terry Cloth Polo Returns

The Terry Cloth Polo Returns

Email from

Todd Snyder

JUST LANDED: Madras

JUST LANDED: Madras

Email from

Todd Snyder

NEW ARRIVALS: Seersucker

NEW ARRIVALS: Seersucker

Email from

Todd Snyder

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Featured Ads and Paid Media Examples from

Todd Snyder

Todd Snyder
Todd Snyder

Feed Ad from

Todd Snyder

Todd Snyder
Todd Snyder

Feed Ad from

Todd Snyder

Todd Snyder
Todd Snyder

Feed Ad from

Todd Snyder

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.toddsnyder.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Todd Snyder
domain SEO authority.

It shows the power of
Todd Snyder
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.toddsnyder.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://www.toddsnyder.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://www.toddsnyder.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://www.toddsnyder.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

67287
One of the most important metrics for
Todd Snyder
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
35912
) and their Domain Rating.

Total Keywords

35912
Why does this matter for
Todd Snyder
SEO strategy? 

This is the total number of keywords where 
Todd Snyder
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3140
The total number of domain who have a link to  
Todd Snyder
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

280013
What's a backlink? A link from another domain that redirect to  
Todd Snyder
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

274991

Backlinks NoFollow

16206

Backlinks Redirect

166

Backlinks Images

41226

Backlinks Frame

0

Backlinks Form

3515

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Customer support, live chat, and customer engagement, knowledge base, FAQ.

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Segment

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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

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Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

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Signifyd

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

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Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

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"Incredible benchmarks"
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, all in one"
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what my competitors are doing
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