Leaf Envy

Marketing Strategy Breakdown

Logo of
Leaf Envy

Transform Your Home and Life with Nature. Created for Plant Stylists & Enthusiasts. We are the Destination of Plant Decor for the Modern Plant Lover. Subscribe to our Monthly Plant Subscription Box. Next Day Delivery for Plants & Pots by Post Nationwide. Design-led Plant Brand. We are a Sustainable & Ethical Business.

An overview of
Leaf Envy
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Leaf Envy

- Ecommerce marketing strategy

Interested to gather some elements regarding Leaf Envy ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Leaf Envy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 89.47% of their emails - the main ones they use are 🌱 🎄 🌴 🎁 🚀 🌟.

We display here a overview of Leaf Envy email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Chelsea Flower Show is in full bloom! 🌷' and 'Father's Day is round the corner 🌱'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://www.leafenvy.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Leaf Envy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Leaf Envy

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2632.93
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Leaf Envy

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

office - & - team - has - Here's - Arthur

Emoji use in subject lines

89.47
% of subject lines have emojis

Most popular emojis

🌱 - 🎄 - 🌴 - 🎁 - 🚀 - 🌟

🌱 - 🎄 - 🌴 - 🎁 - 🚀 - 🌟

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Leaf Envy

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Featured Email Marketing Assets from

Leaf Envy

Chelsea Flower Show is in full bloom! 🌷

Chelsea Flower Show is in full bloom! 🌷

Email from

Leaf Envy

Father's Day is round the corner 🌱

Father's Day is round the corner 🌱

Email from

Leaf Envy

The Jubilee Sale! 👑

The Jubilee Sale! 👑

Email from

Leaf Envy

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Featured Ads and Paid Media Examples from

Leaf Envy

Leaf Envy
Leaf Envy

Not botany plants lately? 🌱 We can fix that. 📦 Sustainable packaging🌍 Carbon neurtal & speedy delivery 🌳 A tree planted with every order💚 Free delivery over £60\u{1FAB4} Subscription box available

Houseplants Delivered to your Door

Houseplants Delivered to your Door

Feed Ad from

Leaf Envy

Leaf Envy
Leaf Envy

Discover how to design by nature and escape to your own urban jungle at home. Shop the perfect plants for every room of your home ✨

🌱 Plants to soften living spaces & create tranquility

🌱 Plants to soften living spaces & create tranquility

Feed Ad from

Leaf Envy

Leaf Envy
Leaf Envy

New rare plant finds have landed at Leaf Envy HQ!Build out your collection with these unusual beauties, guaranteed to make any room pop 💚

Leaf Envy

Leaf Envy

Feed Ad from

Leaf Envy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.leafenvy.co.uk/

Domain Rating

36
This is the overall metric that matters most, as it sets
Leaf Envy
domain SEO authority.

It shows the power of
Leaf Envy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.leafenvy.co.uk/
, as their domain authority is
36
, their score can be considered under average.

Here, for
https://www.leafenvy.co.uk/
, as their domain authority is
36
, their score can be considered average.

Here, for
https://www.leafenvy.co.uk/
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
https://www.leafenvy.co.uk/
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

43116
One of the most important metrics for
Leaf Envy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
22091
) and their Domain Rating.

Total Keywords

22091
Why does this matter for
Leaf Envy
SEO strategy? 

This is the total number of keywords where 
Leaf Envy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

460
The total number of domain who have a link to  
Leaf Envy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2225
What's a backlink? A link from another domain that redirect to  
Leaf Envy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2218

Backlinks NoFollow

728

Backlinks Redirect

7

Backlinks Images

166

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Back In Stock Appikon

Back In Stock Appikon

Lets shoppers subscribe to upcoming products and out of stock products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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, all in one"
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what my competitors are doing
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