Ballard Designs

Marketing Strategy Breakdown

Logo of
Ballard Designs
An overview of
Ballard Designs
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Ballard Designs

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Ballard Designs? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Ballard Designs could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 23.45% of their emails - the main ones they use are ⏲️ ☀️ 📦 🐰 🍰 🧵.

On Panoramata, we gather and analyze the entire Ballard Designs email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Final hours of our Memorial Day event!' and 'Last Call: 20% off sitewide is almost gone'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.ballarddesigns.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Ballard Designs

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Ballard Designs

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

986.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ballard Designs

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

only: - Shipping - is - on - Bring - Final

Emoji use in subject lines

23.45
% of subject lines have emojis

Most popular emojis

⏲️ - ☀️ - 📦 - 🐰 - 🍰 - 🧵

⏲️ - ☀️ - 📦 - 🐰 - 🍰 - 🧵

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ballard Designs

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Featured Email Marketing Assets from

Ballard Designs

Final hours of our Memorial Day event!

Final hours of our Memorial Day event!

Email from

Ballard Designs

Last Call: 20% off sitewide is almost gone

Last Call: 20% off sitewide is almost gone

Email from

Ballard Designs

5 Hardworking Fabrics 💪

5 Hardworking Fabrics 💪

Email from

Ballard Designs

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Featured Ads and Paid Media Examples from

Ballard Designs

Ballard Designs
Ballard Designs

Feed Ad from

Ballard Designs

Ballard Designs
Ballard Designs

Feed Ad from

Ballard Designs

Ballard Designs
Ballard Designs

Feed Ad from

Ballard Designs

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ballarddesigns.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Ballard Designs
domain SEO authority.

It shows the power of
Ballard Designs
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ballarddesigns.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.ballarddesigns.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.ballarddesigns.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.ballarddesigns.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

537451
One of the most important metrics for
Ballard Designs
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
254024
) and their Domain Rating.

Total Keywords

254024
Why does this matter for
Ballard Designs
SEO strategy? 

This is the total number of keywords where 
Ballard Designs
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Ballard Designs
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3752054
What's a backlink? A link from another domain that redirect to  
Ballard Designs
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3744810

Backlinks NoFollow

1354397

Backlinks Redirect

1424

Backlinks Images

177055

Backlinks Frame

19

Backlinks Form

3315

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, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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