Birthdate

Marketing Strategy Breakdown

Logo of
Birthdate
An overview of
Birthdate
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Birthdate

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Birthdate ecommerce marketing strategy - and from other brands from the Home industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Birthdate could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.77% of their emails - the main ones they use are ✨ ⚡ 💫 🎁 🚨 🎄.

We display here a overview of Birthdate email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'For you: early access to our limited edition candle' and 'New product! Our limited edition candle for Mercury Retrograde 💫'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://birthdate.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Birthdate

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Birthdate

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1490.28
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Birthdate

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

TGIF - First - Continue - Savings - Know - You

Emoji use in subject lines

50.77
% of subject lines have emojis

Most popular emojis

✨ - ⚡ - 💫 - 🎁 - 🚨 - 🎄

✨ - ⚡ - 💫 - 🎁 - 🚨 - 🎄

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Birthdate

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Featured Email Marketing Assets from

Birthdate

For you: early access to our limited edition candle

For you: early access to our limited edition candle

Email from

Birthdate

New product! Our limited edition candle for Mercury Retrograde 💫

New product! Our limited edition candle for Mercury Retrograde 💫

Email from

Birthdate

A scent-sational way to usher us through this turbulent time...

A scent-sational way to usher us through this turbulent time...

Email from

Birthdate

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Featured Ads and Paid Media Examples from

Birthdate

Birthdate
Birthdate

Feed Ad from

Birthdate

Birthdate
Birthdate

Feed Ad from

Birthdate

Birthdate
Birthdate

Feed Ad from

Birthdate

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://birthdate.co/

Domain Rating

49
This is the overall metric that matters most, as it sets
Birthdate
domain SEO authority.

It shows the power of
Birthdate
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://birthdate.co/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://birthdate.co/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://birthdate.co/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://birthdate.co/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

47433
One of the most important metrics for
Birthdate
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10425
) and their Domain Rating.

Total Keywords

10425
Why does this matter for
Birthdate
SEO strategy? 

This is the total number of keywords where 
Birthdate
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Birthdate
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4716
What's a backlink? A link from another domain that redirect to  
Birthdate
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4518

Backlinks NoFollow

2318

Backlinks Redirect

95

Backlinks Images

363

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Fomo

Fomo

Social proof selling tool.

widgets

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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, all in one"
"It's been a lifesaver"
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awesome ideas
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what my competitors are doing
in 30s"
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on competitors"
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