Monitoring Website Traffic Organic SEO data and Email Marketing Data for Natura - EN, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Natura - EN improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 28.0% of their emails - the main ones they use are 🌸 🌞 📖 🌾 💚 🌈.

On Panoramata, we gather and analyze the entire Natura - EN email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Pareo life 🌸' and '¡Cumplimos 30 tacos!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://intl.naturaselection.com/en/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.