Bite
Marketing Strategy Breakdown

Logo of
Bite
An overview of
Bite
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Bite
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Bite ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bite team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 59.26% of their emails - the main ones they use are 🌎 ✨ 🙌 😛 🤫 🎄.

We display here a overview of Bite email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Need to pause for Mother's Day?' and 'For Mom'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://bitetoothpastebits.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Bite
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Bite

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

999.83
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bite

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

need - this - for - New - Better - Balm

Emoji use in subject lines

59.26
% of subject lines have emojis

Most popular emojis

🌎 - ✨ - 🙌 - 😛 - 🤫 - 🎄

🌎 - ✨ - 🙌 - 😛 - 🤫 - 🎄

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bite

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Featured Email Marketing Assets from

Bite

Need to pause for Mother's Day?

Need to pause for Mother's Day?

Email from

Bite

For Mom

For Mom

Email from

Bite

What's inside 🔎

What's inside 🔎

Email from

Bite

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Featured Ads and Paid Media Examples from

Bite

Bite
Bite

Fact: Bite gives you minty fresh breath. Other fact: it also saves you $$$.

Subscribe. Save. Kick The Tube.✌️

Subscribe. Save. Kick The Tube.✌️

Feed Ad from

Bite

Bite
Bite

Our Neroli scented deodorant has a blend of fresh citrus & sparkling bergamot that will transport you to the Italian Riviera on a sunny coastal afternoon. 🍊🌊

Deodorant By Bite

Deodorant By Bite

Feed Ad from

Bite

Bite
Bite

Our ultra-concentrated moisturizer will have your skin looking glowy and feeling luxuriously soft — without the plastic waste.

Ready To Get Glowing?

Ready To Get Glowing?

Feed Ad from

Bite

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bitetoothpastebits.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Bite
domain SEO authority.

It shows the power of
Bite
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bitetoothpastebits.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://bitetoothpastebits.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://bitetoothpastebits.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://bitetoothpastebits.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

33003
One of the most important metrics for
Bite
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4395
) and their Domain Rating.

Total Keywords

4395
Why does this matter for
Bite
SEO strategy? 

This is the total number of keywords where 
Bite
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2746
The total number of domain who have a link to  
Bite
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Bite
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Oral care products are used to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. The primary goal of oral hygiene is to prevent plaque buildup that may cause tooth decay or gum infection.

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