You can access here some of the data we collect on Bodylab ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 2.33% of their emails - the main ones they use are ⚡.

On Panoramata, we gather and analyze the entire Bodylab email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Eindelijk zaterdag - we beginnen met de discountrace!' and 'Alleen vandaag - tot 50% korting!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://www.bodylab.nl/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.