Bodylab

Marketing Strategy Breakdown

Logo of
Bodylab
An overview of
Bodylab
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Bodylab

- Ecommerce marketing strategy

You can access here some of the data we collect on Bodylab ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 2.33% of their emails - the main ones they use are ⚡.

On Panoramata, we gather and analyze the entire Bodylab email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Eindelijk zaterdag - we beginnen met de discountrace!' and 'Alleen vandaag - tot 50% korting!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://www.bodylab.nl/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Bodylab

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
47.0
characters

What about

Bodylab

then?

With their average of

47

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

991.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bodylab

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Sale - Met - pasen - hebben - Tot - deur

Emoji use in subject lines

2.33
% of subject lines have emojis

Most popular emojis

Let's take a moment to review their emoji use. Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bodylab

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Featured Email Marketing Assets from

Bodylab

Eindelijk zaterdag - we beginnen met de discountrace!

Eindelijk zaterdag - we beginnen met de discountrace!

Email from

Bodylab

Alleen vandaag - tot 50% korting!

Alleen vandaag - tot 50% korting!

Email from

Bodylab

Wat een geweldige prijs - 2 kilo whey voor maar € 41 99!

Wat een geweldige prijs - 2 kilo whey voor maar € 41 99!

Email from

Bodylab

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Featured Ads and Paid Media Examples from

Bodylab

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Feed Ad from

Bodylab

Bodylab
Bodylab

Feed Ad from

Bodylab

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Bodylab

Feed Ad from

Bodylab

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bodylab.nl/

Domain Rating

28
This is the overall metric that matters most, as it sets
Bodylab
domain SEO authority.

It shows the power of
Bodylab
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bodylab.nl/
, as their domain authority is
28
, their score can be considered under average.

Here, for
https://www.bodylab.nl/
, as their domain authority is
28
, their score can be considered average.

Here, for
https://www.bodylab.nl/
, as their domain authority is
28
, their score can be considered pretty good! 🙌

Here, for
https://www.bodylab.nl/
, as their domain authority is
28
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22514
One of the most important metrics for
Bodylab
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7900
) and their Domain Rating.

Total Keywords

7900
Why does this matter for
Bodylab
SEO strategy? 

This is the total number of keywords where 
Bodylab
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

543
The total number of domain who have a link to  
Bodylab
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17797
What's a backlink? A link from another domain that redirect to  
Bodylab
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17638

Backlinks NoFollow

13904

Backlinks Redirect

159

Backlinks Images

4928

Backlinks Frame

0

Backlinks Form

0

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Related Industries

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Sports nutrition is the study and implementation of a diet/plan that is designed to increase athletic performance. Having a suitable diet provides a person with enough energy and nutrients to meet the demands of training and exercise.

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Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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