Bonne Gueule

Marketing Strategy Breakdown

Logo of
Bonne Gueule
An overview of
Bonne Gueule
Marketing Strategy data - their Email Marketing Strategy (some of their
Actito
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Bonne Gueule

- Ecommerce marketing strategy

Interested to gather some elements regarding Bonne Gueule ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 51 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Actito .

Fun fact - they're using emojis in 7.45% of their emails - the main ones they use are ☀️ 😎 ❤️ 👖 🤗 🎶.

We display here a overview of Bonne Gueule email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Pardon pour cette bonne nouvelle' and 'Le mocassin est-il rock'n'roll ? - Minute Selvedge #262'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.bonnegueule.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Bonne Gueule

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
51.0
characters

What about

Bonne Gueule

then?

With their average of

51

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

916.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bonne Gueule

 gets a score of

0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Actito

Most common words

arrivée - L'astuce - magique - de - En - :

Emoji use in subject lines

7.45
% of subject lines have emojis

Most popular emojis

☀️ - 😎 - ❤️ - 👖 - 🤗 - 🎶

☀️ - 😎 - ❤️ - 👖 - 🤗 - 🎶

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bonne Gueule

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Featured Email Marketing Assets from

Bonne Gueule

Pardon pour cette bonne nouvelle

Pardon pour cette bonne nouvelle

Email from

Bonne Gueule

Le mocassin est-il rock'n'roll ? - Minute Selvedge #262

Le mocassin est-il rock'n'roll ? - Minute Selvedge #262

Email from

Bonne Gueule

God save the style ! - Minute Selvedge #262

God save the style ! - Minute Selvedge #262

Email from

Bonne Gueule

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Featured Ads and Paid Media Examples from

Bonne Gueule

Bonne Gueule
Bonne Gueule

Nouveautés de saison, confectionnées en Europe.

Livraison offerte dès 100€

Livraison offerte dès 100€

Feed Ad from

Bonne Gueule

Bonne Gueule
Bonne Gueule

Vous connaissez notre amour pour les belles matières ? Découvrez notre nouveau costume : l'élégance classique avec une point d'audace. ✨ Tissu italien conçu pour l'été✨ Mélange laine, lin et soie✨ Finitions tailleur

Pour les amateurs d'art tailleur

Pour les amateurs d'art tailleur

Feed Ad from

Bonne Gueule

Bonne Gueule
Bonne Gueule

Le printemps est là. Nouveautés de saison, confectionnées en Europe.

Livraison offerte dès 100€

Livraison offerte dès 100€

Feed Ad from

Bonne Gueule

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bonnegueule.fr/

Domain Rating

65
This is the overall metric that matters most, as it sets
Bonne Gueule
domain SEO authority.

It shows the power of
Bonne Gueule
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bonnegueule.fr/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.bonnegueule.fr/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.bonnegueule.fr/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.bonnegueule.fr/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

175018
One of the most important metrics for
Bonne Gueule
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
79201
) and their Domain Rating.

Total Keywords

79201
Why does this matter for
Bonne Gueule
SEO strategy? 

This is the total number of keywords where 
Bonne Gueule
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4489
The total number of domain who have a link to  
Bonne Gueule
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

575
What's a backlink? A link from another domain that redirect to  
Bonne Gueule
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

575

Backlinks NoFollow

32

Backlinks Redirect

0

Backlinks Images

194

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Google Tag Manager

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Men

brands overview

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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