Botan Drinks

Marketing Strategy Breakdown

Logo of
Botan Drinks
An overview of
Botan Drinks
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Botan Drinks

- Ecommerce marketing strategy

You can access here some of the data we collect on Botan Drinks ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 55 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🎉.

We display here a overview of Botan Drinks email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, one of them was 'Let's start some fun 🎉 Download The Pleasure Guide now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 3 on https://botan-distillery.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Botan Drinks

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
55.0
characters

What about

Botan Drinks

then?

With their average of

55

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

9180.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Botan Drinks

 gets a score of

3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

now - The - Pleasure - Guide - Let's -  Download

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🎉

🎉

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Botan Drinks

Featured Email Marketing Assets from

Botan Drinks

Let's start some fun 🎉 Download The Pleasure Guide now!

Let's start some fun 🎉 Download The Pleasure Guide now!

Email from

Botan Drinks

Email from

Botan Drinks

Email from

Botan Drinks

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Botan Drinks

Featured Ads and Paid Media Assets from

Botan Drinks

Botan Drinks
Botan Drinks

Feed Ad from

Botan Drinks

Botan Drinks
Botan Drinks

Feed Ad from

Botan Drinks

Botan Drinks
Botan Drinks

Feed Ad from

Botan Drinks

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://botan-distillery.com/

Domain Rating

3
This is the overall metric that matters most, as it sets
Botan Drinks
domain SEO authority.

It shows the power of
Botan Drinks
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://botan-distillery.com/
, as their domain authority is
3
, their score can be considered under average.

Here, for
https://botan-distillery.com/
, as their domain authority is
3
, their score can be considered average.

Here, for
https://botan-distillery.com/
, as their domain authority is
3
, their score can be considered pretty good! 🙌

Here, for
https://botan-distillery.com/
, as their domain authority is
3
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

181
One of the most important metrics for
Botan Drinks
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
341
) and their Domain Rating.

Total Keywords

341
Why does this matter for
Botan Drinks
SEO strategy? 

This is the total number of keywords where 
Botan Drinks
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

29
The total number of domain who have a link to  
Botan Drinks
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

82
What's a backlink? A link from another domain that redirect to  
Botan Drinks
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

71

Backlinks NoFollow

9

Backlinks Redirect

11

Backlinks Images

15

Backlinks Frame

0

Backlinks Form

0

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Botan Drinks

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Inbox

Shopify Inbox

Live chat from Shopify for Shopify.

widgets

Discover →More details →

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